Varun M. Email & Phone Number

Mumbai, Mh, In

Mumbai, Maharashtra, India

San Diego, California, United States

As a Business Analyst Intern at American Technology Consulting, I support the integration of a Web-Based E-commerce platform by migrating from Microsoft Commerce Server to Salesforce Commerce Cloud, optimizing business analytics and enhancing user functionality. I collaborate with cross-functional teams to gather and analyze business requirements, ensuring they align with overall project objectives.I develop comprehensive Business Requirement Documents (BRDs) and Functional Requirement Documents (FRDs), and create use case diagrams, activity diagrams, and sequence diagrams using MS Visio to ensure clarity in project documentation. Additionally, I assist in data validation by running complex SQL queries to ensure data accuracy and integrity.I actively contribute to Agile project management, facilitating daily stand-up meetings, sprint planning sessions, and retrospectives to ensure projects stay on track. I also lead User Acceptance Testing (UAT) by developing and executing test cases to verify system functionality meets user requirements.Key responsibilities include conducting market research and competitive analysis to support the development of automated reporting processes. My role allows me to use my skills in data analysis, business process optimization, and Agile methodologies to ensure the successful delivery of business solutions.

Corvallis, Oregon, United States

As a Graduate Researcher, I developed a comprehensive go-to-market strategy for Paris Leaf (https://parisleaf.net/en/), a Hungarian brand entering the U.S. market. I utilized Google Analytics and SEMrush to craft data-driven strategies, achieving a 35% increase in engagement and a 25% rise in conversion rates. My role involved leveraging Tableau and Power BI to optimize digital marketing campaigns, targeting a 50% boost in website traffic and a 30% improvement in lead generation. I also employed Paris Leaf’s Real Shield™ patent to enhance product positioning and leverage its unique selling proposition.Additionally, I conducted in-depth market research and competitive analysis using SWOT and Porter’s Five Forces, leading to a targeted 20% increase in market share and a 15% ROI boost. Leading a team of 10, I utilized Python for trend analysis and forecasting, which resulted in a 25% increase in campaign effectiveness and a 10% reduction in marketing costs. My efforts significantly contributed to the brand’s successful U.S. market entry and overall strategic growth.

United States

As a Business Analyst Intern, I led key Agile processes such as Product Backlog Grooming, Sprint Planning, and Daily Stand-Ups, boosting team performance by 20%. I conducted detailed cost/benefit analysis, saving the company $300K annually, and developed Tableau dashboards that enhanced operational efficiency by 10%.I used Jira extensively for managing requirements, executing and tracking test cases, and resolving defects, resulting in a 15% improvement in customer satisfaction. My experience includes designing Use Case Diagrams, Activity Diagrams, and Sequence Diagrams using UML and MS Visio.Additionally, I worked with data from Oracle, MySQL, and AWS Redshift to create insightful data visualizations in Tableau. I facilitated JAD sessions with stakeholders and supported UAT, ensuring seamless project delivery.

As a Marketing Associate at Paragon Minerals, I expanded our market reach by 30% through strategic participation in trade shows and industry events, leveraging networking and relationship building to enhance brand visibility. I implemented a targeted client outreach program that secured partnerships with 15 new clients in key sectors such as ceramics and construction.I increased brand visibility by 40% through a multi-channel marketing strategy, including digital advertising, television, and radio campaigns that boosted brand recognition and engagement. Additionally, I strengthened our market presence by 25% with targeted print advertising in industry-specific newspapers and trade magazines.I developed and executed strategic marketing plans driven by data insights, utilizing market research, competitive analysis, and consumer behavior analysis to identify new opportunities, optimize product positioning, and drive revenue growth. To enhance client engagement and satisfaction, I organized industry seminars and client workshops, providing valuable insights that fostered stronger client relationships.My expertise in conducting thorough market research and analyzing competitive landscapes kept us ahead of industry trends, refining our product strategies, pricing models, and promotional tactics to maintain a competitive edge. I also embraced emerging marketing technologies and analytics tools to enhance campaign effectiveness and ROI.

Greater Bengaluru Area

As a Marketing Analyst at Yahoo Software Development, I successfully managed Display and Search advertising campaigns, resulting in a 25% increase in click-through rates (CTR) and a 30% boost in conversion rates across multiple platforms. I oversaw marketing strategies for the North American Finance Vertical, which generated 60% of total revenue and drove a 20% year-over-year revenue growth for high-profile clients, including E*TRADE, Fidelity, and Citi Bank.I utilized tools such as Google DCM, Facebook Ads Manager, and Y! Gemini to track and analyze campaign performance, achieving a 15% reduction in cost per acquisition (CPA) and a 10% increase in return on ad spend (ROAS). My in-depth KPI analysis provided actionable insights, leading to a 20% improvement in campaign performance metrics and a 25% increase in overall engagement.I developed comprehensive wrap-up decks and performance reports that contributed to a 30% increase in the success rate of sales pitches, along with a 15% rise in client acquisition and retention. By leveraging advanced analytics, I monitored campaign progress and made real-time adjustments, achieving a 12% increase in CTR and an 18% improvement in conversion rates.My ability to deliver high-impact presentations and recommendations based on campaign data fostered stronger client relationships and contributed to a 25% increase in client satisfaction scores.

Masters Of Science, Business Administration And Management, General

Recipient - Continued Success Scholarship for Academic Excellence Awarded to outstanding students demonstrating exceptional academic.

Bachelor Of Business Administration - Honors, Business Administration And Management, General