- Plan and execute performance marketing campaigns focused on well-defined ROI/CPA goals, optimizing different traffic sources like Affiliate Channels, Remarketing partners, Adwords and Facebook to achieve overall goal- Re-target funnel drop offs and re-activate dormant users using granular segmentation and user profiling to run highly targeted and personalized ads to improve user interactions and ROI- Drive meta campaigns on HPA, Trip Advisor, Trivago, Wego, Ixigo, Kayak to maximize… Show more - Plan and execute performance marketing campaigns focused on well-defined ROI/CPA goals, optimizing different traffic sources like Affiliate Channels, Remarketing partners, Adwords and Facebook to achieve overall goal- Re-target funnel drop offs and re-activate dormant users using granular segmentation and user profiling to run highly targeted and personalized ads to improve user interactions and ROI- Drive meta campaigns on HPA, Trip Advisor, Trivago, Wego, Ixigo, Kayak to maximize orders while keeping a check on ROI goals- Partnering with cross-functional teams like Revenue, Product, CRM, Data Science to experiment with audiences, wallet balance for increased conversion, improve landing page experience- Track and analyze daily, weekly, monthly data using Omniture, TUNE and MySQL- Place partner tags, setup postbacks, fetch and modify variables on page using Java Script Show less

- Maximise orders and clicks from meta channels like TripAdvisor, Trivago, HPA- On boarded meta search optimiser to enhance Meta performance- Responsible for channel growth for MakeMyTrip by 200% over a period of 8 months- Optimisation on ROAS and ROI aligned around business objectives- Prepare quarterly decks for senior management stitching data across platforms like Omniture and SQL DB

Business IntelligenceWorked with one of the biggest retail chains in UK. Supported client with yearly performance report which was shared with each participating brands. Reports would detail out pointers around o Audience base – Age group, income groups and cuts on repeaters and lapsers benchmarked against category averageso Brand and product coherence – Identify products and brands that are typically bought together to design category and brand promotionso Help identify… Show more Business IntelligenceWorked with one of the biggest retail chains in UK. Supported client with yearly performance report which was shared with each participating brands. Reports would detail out pointers around o Audience base – Age group, income groups and cuts on repeaters and lapsers benchmarked against category averageso Brand and product coherence – Identify products and brands that are typically bought together to design category and brand promotionso Help identify seasonality to strategize marketing activities during high and low demand seasonso Analyze and report campaign effectiveness by identifying change in ATVs, overall volume uplifts within and across categoriesToolso IBM design studio/ SQLo Microsoft office: MS Excel, MS PowerPoint, MS Word Show less

Competitive Intelligence and price benchmarking:o Project onboarding: Gather requirements, design custom reports, plan resources around delivery frequency and design costing around project scopeo Process management: Set performance parameters against process requirements and align improvement projects to close performance pitfallso Client relationship management: Update clients on new industry trends, process performance and process improvement techniqueso Work on process… Show more Competitive Intelligence and price benchmarking:o Project onboarding: Gather requirements, design custom reports, plan resources around delivery frequency and design costing around project scopeo Process management: Set performance parameters against process requirements and align improvement projects to close performance pitfallso Client relationship management: Update clients on new industry trends, process performance and process improvement techniqueso Work on process automations to improve quality and reduce effort utilizationo Publish weekly and monthly reports on key performance indicatoro Price benchmarking: Deliver insights on periodic price trends for client and its competitorsToolso Tableauo Microsoft office: MS Excel, MS Word Show less