Varun Parikh Email & Phone Number

Mumbai, Mh, In

Mumbai, Maharashtra, India

Product Domain: OTT and Broadcasting (JioTV)Successfully oversaw ad delivery in-between live streams and VoD content for JioTV, catering to an 80M+ user base.Key highlights of my role:• Managed the end-to-end process of ad delivery, including seamless ad insertion, precise targeting, and optimization, ensuring a cohesive viewing experience.• Collaborated with data teams to enhance ad targeting and personalization using user data and preferences, resulting in highly… Show more Product Domain: OTT and Broadcasting (JioTV)Successfully oversaw ad delivery in-between live streams and VoD content for JioTV, catering to an 80M+ user base.Key highlights of my role:• Managed the end-to-end process of ad delivery, including seamless ad insertion, precise targeting, and optimization, ensuring a cohesive viewing experience.• Collaborated with data teams to enhance ad targeting and personalization using user data and preferences, resulting in highly relevant and engaging ad experiences.• Utilized data analytics to track and analyze ad performance metrics, enabling data-driven decision-making and continuous ad format optimization.• Developed and implemented effective ad monetization strategies, exploring various ad formats (pre-roll, mid-roll, post-roll, overlay ads) and partnering with sales teams to attract advertisers.• Stayed abreast of the latest industry trends and innovations in ad delivery and OTT platforms, ensuring a competitive edge and delivering innovative ad experiences to users.• Collaborated closely with cross-functional teams, including engineering, design, and sales, to drive the successful implementation of ad delivery initiatives aligned with company objectives.• Demonstrated strong project management skills, efficiently prioritizing tasks, meeting deadlines, and coordinating multiple stakeholders in a dynamic, fast-paced environment.• Maintained effective communication with internal teams, stakeholders, and advertisers, providing clear direction and guidance to ensure the success of ad delivery initiatives. Show less

Mumbai, Maharashtra

• Owned and led the end-to-end Software Development Life Cycle (SDLC) for 4+ legal tech products/projects, including SaaS and bespoke solutions. Managed all phases from requirements gathering to maintenance, support, and delivery.• Defined project scope, goals, and deliverables to align with company strategy and commitments.• Implemented an Agile development approach, breaking projects into phases and bi-weekly sprints to ensure efficient development and launch in line with the… Show more • Owned and led the end-to-end Software Development Life Cycle (SDLC) for 4+ legal tech products/projects, including SaaS and bespoke solutions. Managed all phases from requirements gathering to maintenance, support, and delivery.• Defined project scope, goals, and deliverables to align with company strategy and commitments.• Implemented an Agile development approach, breaking projects into phases and bi-weekly sprints to ensure efficient development and launch in line with the Go-To-Market (GTM) strategy.• Conducted pre and post-sprint sessions to optimize upcoming sprints based on backlog and lessons learned from previous sprints.• Actively participated in product testing and managed customer support activities.• Organized workshops with clients to gather and prioritize feedback.• Developed custom solutions tailored to client's specific needs.• Established a governance structure for products/projects, facilitating effective communication and distribution of roles and responsibilities among stakeholders. Show less

Mumbai Area, India

• Managed a cross-functional team of 5+ developers, QA engineers, graphic designers, and customer engineers, driving the development of multiple projects, including a video automation and generation system, rostering system, API management and delivery portal, and a dynamic website for a six-day cycling tournament with live video streaming, race board, and telemetry data representation.• Created product roadmaps by analyzing requirements, conducting market analysis, and incorporating… Show more • Managed a cross-functional team of 5+ developers, QA engineers, graphic designers, and customer engineers, driving the development of multiple projects, including a video automation and generation system, rostering system, API management and delivery portal, and a dynamic website for a six-day cycling tournament with live video streaming, race board, and telemetry data representation.• Created product roadmaps by analyzing requirements, conducting market analysis, and incorporating feedback from product demonstrations.• Facilitated sprint planning and backlog grooming sessions to ensure efficient project execution.• Devised a client relationship management matrix to enhance customer interaction and maximize upsell opportunities. Show less

Mumbai Area, India

• Contributed to the development of an OTT content aggregation service, content management, and scheduling system, content delivery system (utilizing IP/MAC ID and geolocation), digital signage system, and screen-sharing Android application.• Acted as the vital liaison between my company and hardware and software vendors, facilitating mass production of hardware SKUs tailored to our company's specifications, both domestically and internationally.• Conducted client-end training sessions… Show more • Contributed to the development of an OTT content aggregation service, content management, and scheduling system, content delivery system (utilizing IP/MAC ID and geolocation), digital signage system, and screen-sharing Android application.• Acted as the vital liaison between my company and hardware and software vendors, facilitating mass production of hardware SKUs tailored to our company's specifications, both domestically and internationally.• Conducted client-end training sessions and product demonstrations at various events and trade shows, resulting in increased recognition for our custom engineering and tech teams, expanding our market share, and opening up new business channels. Show less