Varun Parikh Email & Phone Number

Mumbai, MH, IN

Mumbai, Maharashtra, India

• Product Domain: OTT and Broadcasting (JioTV)Successfully oversaw ad delivery in-between live streams and VoD content for JioTV, catering to an 80M+ user base.Key highlights of my role:
• Managed the end-to-end process of ad delivery, including seamless ad insertion, precise targeting, and optimization, ensuring a cohesive viewing experience.
• Collaborated with data teams to enhance ad targeting and personalization using user data and preferences, resulting in highly… Show more Product Domain: OTT and Broadcasting (JioTV)Successfully oversaw ad delivery.
• Collaborated with data teams to enhance ad targeting and personalization using user data and preferences, resulting in highly relevant and engaging ad experiences.
• Utilized data analytics to track and analyze ad performance metrics, enabling data-driven decision-making and continuous ad format optimization.
• Developed and implemented effective ad monetization strategies, exploring various ad formats (pre-roll, mid-roll, post-roll, overlay ads) and partnering with sales teams to attract advertisers.

Mumbai, Maharashtra

• Owned and led the end-to-end Software Development Life Cycle (SDLC) for 4+ legal tech products/projects, including SaaS and bespoke solutions. Managed all phases from requirements gathering to maintenance, support, and.
• Defined project scope, goals, and deliverables to align with company strategy and commitments.
• Implemented an Agile development approach, breaking projects into phases and bi-weekly sprints to ensure efficient development and launch in line with the… Show more
• Implemented an Agile development approach, breaking projects into phases and bi-weekly sprints to ensure efficient development and launch in line with the Go-To-Market (GTM) strategy.
• Conducted pre and post-sprint sessions to optimize upcoming sprints based on backlog and lessons learned from previous sprints.
• Actively participated in product testing and managed customer support activities.

Mumbai Area, India

• Managed a cross-functional team of 5+ developers, QA engineers, graphic designers, and customer engineers, driving the development of multiple projects, including a video automation and generation system, rostering.
• Created product roadmaps by analyzing requirements, conducting market analysis, and incorporating… Show more
• Created product roadmaps by analyzing requirements, conducting market analysis, and incorporating feedback from product demonstrations.
• Facilitated sprint planning and backlog grooming sessions to ensure efficient project execution.
• Devised a client relationship management matrix to enhance customer interaction and maximize upsell opportunities. Show less

Mumbai Area, India

• Contributed to the development of an OTT content aggregation service, content management, and scheduling system, content delivery system (utilizing IP/MAC ID and geolocation), digital signage system, and screen-sharing.
• Acted as the vital liaison between my company and hardware and software vendors, facilitating mass production of hardware SKUs tailored to our company's specifications, both domestically and internationally.
• Conducted client-end training sessions… Show more
• Conducted client-end training sessions and product demonstrations at various events and trade shows, resulting in increased recognition for our custom engineering and tech teams, expanding our market share, and opening.