•Quality Checked and ensured the smooth functioning of all Facebook, GAM360 and Simplifi campaigns.• Managed the queue and assigned requests to relevant agents.• Analysed data and prepared team performance and multichannel campaign performance dashboards, and hosted review meetings.• Implemented a systematic approach to routinely rectify processes, mitigating errors and enhancing simplification.

•Planned, executed & monitored ad campaigns on GAM, Meta, & Simplifi.•Was appointed as the Lead/POC for High priority National Campaigns.•Contributed to the Adtech team, actively participating in collaborative initiatives and projects.Received comprehensive training in DV360 and Trade Desk platforms.• Received award for outstanding performance from the client, Australian Community Media at Deloitte Digital for spearheading high value National Campaigns.

•Worked on Planning, execution and launch of Chennai’s first Dolby Atmos HE OTT studio - Rhapsody Pro Audio.•Worked on improving customer experience and strengthening relationships with clients.•Negotiated contract terms with clients and communicated with stakeholders. Managed accounts and billing.•Planned and executed Brand awareness & Lead generation campaigns.•Ensured the smooth functioning of technical operations.

• Managed over 25 clients from across industries (Real Estate, Automotive, Education, Healthcare, Events, E-commerce, E-learning, FinTech, Film, and Restaurants).• Led a team of Graphic Designers, Content Writers, Web Developers and Social Media Marketing Executives.• Conducted interviews and trained new employees.Strategized innovative monthly calendars and created integrated marketing campaigns.• Analyzed competitors' pages. Submitted monthly reports and analytics for all clients.Brands worked with: Choosemybicycle.com, Rajalakshmi Nexa, Great Learning, Rajalakshmi Engineering College, Rajan Eye Care, Rajparis Properties, Enguru, Nutty chefs, Soap Football, Rajalakshmi School of business, Bhawan Cybertek, Pushkar properties, GoMadras EDM Festival, Saravana Stores, Shantiniketan Properties, GoAskNow, Vaph Shoes, and Pavithram Senior LivingAchievements:• Generated 44% more leads and 31% lower CPL compared to previous season, with the same budget for Rajalakshmi Engineering College, using lead generation video campaigns. Was directly responsible for Scripting and directing the video commercial.• Setup online presence for a newly launched NEXA Automotive Dealership. Planned and executed lead generation campaigns resulting in more store visits and delivered a conversion rate of 2.83% in one month.• Monitored and streamlined lead nurturing process at the showroom. Trained sales reps to use customised CRM. Responsible for optimising online marketing strategy for India's largest E-commerce site for bicycles choosemybicycle.com, implement and delivered 35% more conversations (checkouts).• Planned and executed online campaigns for Chennai’s Largest Electronic Music Festival, GoMadras and sold out all tickets and rooms at the venue.

Managed paid social campaigns, planned content calendars for diverse clients, and authored content for social media. Collaborated closely with graphic designers to conceptualize creatives.

•Managed merchants from 7 countries and guided them throughout the entire process; from creating an account with Groupon till completing ad campaigns and sending out invoices. •Monitored Groupon deals(promotions) and made edits when required.•Managed payments, refunds and invoices.