Building elegant software that enables the therapeutic alliance

Advising NZXT on analytics & AI strategy

I specialize in helping startups establish data platforms and strategy, leading to actionable insights and improved business performance. I have helped drive successful outcomes for several clients, including:.- Stealth Startup (Hotel Management Software): Implemented first tracking plan, deploying PostHog to surface onboarding insights, increasing onboarding completion from 8% to 72% over two months.- Forge.gg (Gaming Rewards Startup): Defined and segmented audiences in GA4 to learn ICP and aid user acquisition efforts.

Built & led the Analytics, Systems, and Research teams - reporting to CEO/COO - driving all products (HW+SW), channels (D2C+B2B), and geographies @ NZXT - the world's fastest growing gaming PC company (8X growth over 3+years)● Analytics: Founded and grew the analytics department across Data Science, Data Engineering, Analytics Engineering, Business Intelligence, & Product Management - building and evolving the company data platform (ETL, Modeling, Warehousing, BI, Data Science layers) - implementing COE strategy to embed resources with Product, Software, Ops, Mktg, eComm, Finance and others to track business critical metrics against goals, and lead deep dive analysis to drive business growth● Research & Insights: Built Market Intelligence & Consumer Research function from scratch - driving Hardware/Software product roadmap informed by market opportunities/consumer insights. Developed early warning systems to monitor and predict trends in industry TAM, SAM and NZXT SOM● Systems/BizOps: Led an exceptional team of engineers and technical project managers owning all enterprise systems (including ERP/CRM/CDP) - spearheading cross functional operational/process overhauls to sustain and drive a D2C & B2B business through exponential pandemic era growth● Executive: Served as an integral member and voice on the CEO’s Exec Team - developing long range strategic plan by setting, measuring and analyzing global business KPIs against priorities and goals

Grew the analytics team - increasing headcount with formalized tracks, implementing a data platform based on the principles of a modern data stack (Hevo: ETL+Transform, Redshift: Storage+Compute, Mode: BI & Data Science, Heap: Web & PC Analytics) Conducted exhaustive needs assessments across the org and expanded team coverage to software, marketing, ecommerce, web, business intelligence, market research, B2B, fp&a

Joined via NZXT's acquisition of Forge - Led a team of two focused on strategic projects including software telemetry, growth & retention and omni-channel marketing attribution

Founding data scientist, built analytics function at Forge, an early stage startup building social apps for sharing PC gaming content *Forge acquired by NZXT on July 3rd 2018*

- Led performance & earnings reporting for global sales army of >8,000 individuals- Built first ever Global Sales Performance Dashboard (largest internal use case for Salesforce Einstein Analytics)- Led incentive comp plan design for various business units, including a complete revamp of incentive methodology for team of >1,500 Sales Engineers

Worked as Airbnb's first Analytics Specialist and built the first widely distributed Tableau dashboard tracking Global Listing Supply

Built sales and marketing analytics tools for life science companies using SQL, SAS, Python

Worked as data analyst & consultant on various clients across the financial, travel and commercial sectors.

- Collected data and helped with analysis of largest education related census in the world (ASER)- Completed independent research project to study the impact of biased language in surveys