We create sharable, discoverable, and scroll-stopping content through a video-based marketing approach.Our mission is to humanize brands and turn them into content creators that generate organic ROI and build loyal communities.Recent Achievements: → +3M organic views for one of our clients→ Grew our client from 0 to 25,000 followers organically→ 550% increase in direct ROI→ Dozens of organically viral Reels→ Minimum 15% engagement rate→ Successfully launched a brand from scratch through a 360 degree creative strategy

Creative Strategist and Copywriting - Tata Digital Finance, Volkswagen IT, Vivid Packaging

- Lead Creative Writer for Yulu Bike, Toys ‘R’ Us, Falabella India and more.: Led online and offline creative strategy for Yulu Bike that was featured on Social Samosa.- Regularly featured on Social Samosa, Social Media Dissect, Media Samosa, All About Marketing and other advertising publication portals.- Crafted a couple more digital brand films- Honed my skills in: Creative Strategy, Screenwriting, Proofreading, Editing, Production, Reels/TikTok, Short Form & Long Form video and more.

- Regularly worked on 360° digital brand campaigns: Lead/Supporting copywriter for brands like Wonderla, Exide Life Insurance, American Tourister, Dell India, Luminous, Lee Jeans, 3M Healthcare and more. - Won national awards and been recognized at a global scale: #DontBeAMannequin won ‘Best CSR Initiative’ & ‘Best Use of Social Cause Marketing’ and got organically covered by Huffington Post Canada, Marie Claire, Al Jazeera, ect. || The Voice of Children won ‘Best Brand Integration: Music Video’, ‘Best Brand Film: Social Initiative’ and ‘Best CSR Initiative in Life Category’. - Conceptualised, wrote and executed digital films for prestigious brands.- Created content with influencers/celebrities like Arjun Kapoor and Ankit Panth.- Creative ORM writer for Pepsi, Lay’s, Kurkure, Tropicana, Doritos and more.- Actively pitched and won clients like Changi Airport, Hella India, Lee Jeans, 3M Healthcare, Dell India and more.- Developed skills in a plethora of creative domains: Social Posts, Google Ads, Facebook Ads, Blog Posts, SEO Marketing, Website Creation, Creative Strategy, Screenwriting, Production, Directing, 360° campaigns, Digital Films, Influencer Marketing.

- Lead of PR for the agency (Creative & Management): Created and published content for all social handles.- Crafted case studies: Helped write, direct, and overlook campaign case studies for work across regional offices in Bangalore, Delhi and Mumbai.- Applied for agency awards: Filled out detailed campaign forms and helped the agency win 85% of their awards during my tenure.- Hosted knowledge sharing sessions: Regularly coordinated and hosted group learning sessions with internal and external speakers across offices in Bangalore, Delhi and Mumbai.

- Learned to analyze and understand social conversations for brands like Tropicana, Lay’s, Doritos, Mountain Dew, Koovs, and more.- Helped pinpoint data-driven insights based on consumer sentiments.