Varun Wahi Email & Phone Number

Abu Dhabi, United Arab Emirates

Abu Dhabi

Established in 2008 - Edge Marketing Services is a marketing and events company based in UAE. They are the on-ground marketing partners of choice for the region’s leading brands and have provided ROI-driven solutions for their clients across events, on-ground activation, CX mapping and digital content. These are some of my current responsibilities a. Client Management – Positioning Edge Marketing Services as a strategic partner to our clients while providing them solutions across events, activation, digital content and consumer experience mapping. b. Revenue Goals – Setting revenue targets and ensuring the company and our employees are on the right path to achieve the same. Since the last 5 years – Edge Marketing Services has achieved a 100% revenue growth YoY. Apart from top-line – I am actively responsible to maintain a efficient bottom-line. c. Business Development – Actively reach out to clients in the region to partner with them for their marketing and event needs. Since 2012 – Edge Marketing Services have grown their client roster by 150%. Over 90% of our clients have been repeat customers – showing high-reliability and satisfaction in our services.d. Concepts – Ideate with the in-house team and external partners to achieve creative solutions for our clients. We believe in providing our clients with creative paths to achieve their marketing objectivese. Company Culture – As a part of the leadership team – I am responsible to build a thriving company culture for our employees to ensure that they see a development in their own career and realize their individual professional goals.

Mumbai Area, India

-Manage existing Publisher accounts in the APAC region-Reach out to publishers/SSPs in the APAC region for strategic alliances-Follow key mobile marketing trends globally-Identify and reach out to key mobile application developers to scale up Komli mobile inventory-Grow the inventory for Komli Mobile ad network-Track revenues and achieve annual targets

Mumbai Area, India

Social Mediaa. Formulate long-term strategic approaches for various brandsb. Hands on experience of execution of various Facebook campaigns (pages and applications)c. Customized solutions for clients to meet client requirements from different departments (HR, Marketing and Customer Operations)Mediaa. Optimize numerous Facebook campaigns to get the best results (CPC and CPA)b. Bought ads from the Facebook marketplace and the premium ads for high-impact c. Extract relevant information form FB ad module to report the same to our clientsd. Reporting the performance of the campaigns based on CTR, Impressions and clicks Digitala. Ideate the communication of brands on digital for a 360 degree impactb. Conceptualize display ads and customizing the communication based on TG and platformc. Ensure roll-out of the banners on time to various publishers to meet the campaign scheduled. Creative solutions to accomplish specific tasks for our clients e. Manage creative communication on search sitesf. Handle communication on mobile platforms to maximize reach(Banners + Landing pages)Other Jobsa. Initiate growth and development of internal tools to help us report performance of the campaigns and compare the same with competitionb. Internal processes and workflows to improve efficiency c. Selecting candidates, interviewing and training them to accomplish tasks for our clientsd. Pitching to new clients and have successfully converted many potential pitches to long-term clients.

General Management Program - Executive

Be, Information Technology

Education record