Provided assistance to teams in developing content and implementing marketing campaigns on social media, AppStore, and within the product itself.

- Set up and ran Agile content production that encompassed market and user research, ideation, requirements, design, delivery, testing and evaluation. This efficient process enabled the production of over 5200 text, video and audio content assets.- Conducted multiple A/B content experiments, launched new features, and introduced a new category, resulting in increased retention rates (+9%) and user engagement (+16% complete, +11% like rate).- Led the development of Verv's blog to 32k monthly active users by executing an SEO-based strategy with 16 in-house and guest authors.- Collaborated across teams and C-level executives to efficiently implement content strategy.Built and managed a team of 10 individuals from scratch, overseeing personal development plans, SLAs, workflow, OKRs, and KPIs.- Developed Tone of Voice and Brand Book guidelines for consistent brand messaging across email marketing, PR, events, and social media channels.- Integrated Elasticsearch into the Help Center, resulting in a reduction of 30% support requests and optimized workload for Customer Specialists.

- Defined UX-writing standards for creating compelling audience-specific messages.- Set up a process of content localization (9 languages). Keeping loyal connections with native-speaking translators ensured consistent, high-quality localization. - Localized all audio content into 5 languages, resulting in a 24% increase in downloads from new markets and improved user behavior in those regions.

I produced a marketing campaign to raise the importance of embracing diversity and race equality. My responsibilities included thorough research of relevant campaigns worldwide, justification of the concept, production of messaging and visuals for different advertising platforms, and communication of the campaign over social media and University campuses.

Promoted interior printing through social media and collaboration with the design studios. Part of my job was visualization of clients’ design requests - it was fun, and it helped me gain skills of approaching different people.

•Developed and implemented one-year AIESEC marketing communications strategy, followed by ~200% increase in AISEC members, 15 international youth exchanges (GCDP) and 1 full-time paid internship (GIP).• Organised 2 internal conferences for AIESEC members and 1 conference for universities and partners to communicate AIESEC brand in Belarus.