Vas Mountzouros Email & Phone Number

New York, NY, US

Greater New York City Area

Determine creative direction and brand strategy for WPIX on-air and digital platforms in conjunction with station leadership.Oversee day to day operational management, budgets and expenses for marketing and creative department. Create departmental budgets and forecasts with finance team to translate operational goals into quantifiable plans. Responsible.

Greater New York City Area

• Creative leadership and project management for show launches, station image campaigns, news image and topical promotion, sitcoms, station promotional stunts and contests, integrated marketing campaigns, special events.
• Assess promotional needs of station and delegate assignments to Writer Producers, and graphic designers.
• Supervise and review production work to ensure all goals are met and creative quality is upheld..
• Planning and placing radio, cable, digital, social and Out of Home advertising.
• Overseeing all promotional advertising and affiliate management for the launch of the Tribune/CBS talk show SERCH.
• Supervise creation of graphics and custom music packages for am and pm news.

• Creative Management of Station Rebrands for East Coast Markets and principal liaison to 11 East Coast Tribune Stations.Guided the execution of creative marketing campaigns on all mediums and platforms, from early.
• Negotiated and administered distributor grant dollars across Tribune’s 23 station group, music liscencing, and voice over AFTRA contracts stationwide and for the nationally syndicated The Bill Cunningham Show.
• Assist with corporate messaging, strategy and implementation for MVPD carriage consent negotiation and disputes.
• Oversaw all department functions including, management of staff, workflow, budgeting, strategic planning and development and placement of all off-air media: radio, cable, digital and Out of Home advertising.
• Developed all Business to Business messaging on-air, print, out of home and collateral meterials for the 2013 WGN America sales upfront presentation.o Refreshed and rebranded national cable network WGN America with VP.

• Created entire campaign launching the CW Network.
• Created high profile Brand campaigns, and promos for tentpole series and specials for WPIX-TV. Supervised day to day resposibilites of writer-producers.
• Led creative team and drove promotional support for the off-network launches of Two and a Half Men, and The Bill Cunningham Show, and the WGN America run of Live From Darryl’s House.
• Coordinated and produced two hour Chiller Theater special featuring Elvira.

• Produced on-air campaigns for, Movies, Sitcom launches, News, Sports, Web, Radio, and Sales/Contest promotions WPIX when it was the flagship station of the WB NETWORK.
• Created award winning video campaigns from conceptualizing, scripts, and edit.o Directed location shoots and voice over sessions.
• Directed graphic design, on-line edits, and audio sessions.
• Member of creative team for The New York City Marathon, Macy’s 4th of July Fireworks Spectacular, and the syndicated launches of Frasier, Friends, and Sex and the City.
• Produced two minute segment for nationally syndicated show WB Insider.

Prepared and post-produced spots to include audio re-tracking, creating new graphics, shot changes and script revisions. Wrote and produced spots for YANKEES baseball, local events and all holiday id’s. Created weekend credit squeezes and determined which promos to include in order to drive maximum viewership into the following programming.

Responsible for allocating $3 million dollar media budget. Member of creative team in charge of introducing and promoting WPIX’s affiliation with the WB NETWORK. Prepared media plans, placed and co-designed all print, trade, outdoor, radio and cable promotion based on demographics, ad size and budget. In charge of placing, copywriting, and co-designing all.

Principle liaison to all domestic and international stations and sales offices for promotional support. Created and co-designed print promotion products for Viacom’s library of off- network series and feature titles including THE COSBY SHOW, MATLOCK, and A DIFFERENT WORLD. Member of creative team that launched Roseanne into national and international.

Certificate, Women In Leadership

Bachelor Of Arts (B.A.), Journalism/Political Science