Vasanth E Email & Phone Number

Bangalore, Karnataka, India

Pune, Maharashtra, India

1. Budget Optimization: Manage a monthly digital marketing budget of 5 CR across Google, Meta, Programmatic ads2. D2C Marketing Strategy: Formalized performance marketing strategies for D2C website. Achieving keyperformance metrics such as a ROAS of 5X, CTR of 4%, and a conversion rate of 5%3. B2C Marketing Strategy: Develop marketing strategies for Amazon, Flipkart, FirstCry, Nykaa, Zepto achieving an ideal ROAS of 8X, CTR of 2%, and a conversion rate of 10%4. Data Management, Analytics and Reporting: Analyze campaign data to identify trends, drive growth, and optimize performance campaign and get a 20% better result5. New Launch: Launched 48 new Skin, Hair, body and baby care products development from scratch to commercialisation6. New Launch Campaign: Guided digital launches for multiple products with 10+ campaigns, reaching25 million users, 1 million interactions, and 2 million link clicks 7. Social and Influencer Marketing: Oversee 30 UGC, 5 macro, 10 micro, and 50 nano influencersmonthly, create 90 total posts across YouTube, Meta, and LinkedIn.8. SEO: Boosted organic traffic by 30%, secured 30+ high-DA backlinks monthly, published 25 articles monthly, optimized page speed to 3 seconds, maintained <4% errors, improved keyword rankings by 30%, and increased top-50 keywords by 50%, managing 250 priority keywords.9. Marketing Automation: Leveraging customer intelligence, catalog optimization, and cohort analysis, personalized with predictive insights, leads to enhanced engagement. By bringing carts to inboxes for seamless checkout, enabling conversational commerce, and integrating across channels, we’ve achieved an 18% boost in engagement, a 10X increase in add-to-cart, and a 5% conversion uplift on the website. 10. Managing a team of 15, including specialists in social media, influencer marketing, performancemarketing, e-commerce, branding, design, video editing, videography, SEO, content, customersupport, and logistics.

Bangalore Urban, Karnataka, India

• Manage Performance Marketing campaigns across platforms like Google, Facebook, share chat and OTT. • Work on APP install campaign• Manage and maintenance of all the social handles• Work on store branding and lead generation for new store• Help acquire new customers and drive traffic towards our app with a focus on optimizing CPA• Work with the farmer engagement team for the promotion of the call centre and maintenance ORM• Responsible for the growth of marketing and sales CRM strategy, processes, and implementation.• Responsible for handling the affiliate and influencer for the brand• Responsible for all media purchases - online and offline by identifying user interests and platforms• Work with product team for optimization of IN APP event and tracking of data• Responsible for SEO & ASO• Improve audience expansion and customer lifetime value together with the aim of reducing acquisition costs.• Responsible for communicating regular metrics and findings from ad campaigns and analyzing performance, insights, blockers, and areas of opportunity.• Optimize ad delivery, landing page conversion, and under experience driving user activations as efficiently as possible.• Work with content team for optimization of SEO for YouTube and shorts video• Research trending topic based on regional content and provide the knowledge to the content team• Continuously test and iterate the learnings to find the best multi-channel paid mix for us.• Control of setting KRs, particularly around sign-up, activations, cost-per-acquisition, and cost-per-activation and strive to continuously outperform me.• Work together with external agencies to optimize the delivery of the campaigns and discover new audiences.• Work on crafting beautiful and enriching content together with the content and branding team to enhance the campaigns.

Bangalore Urban, Karnataka, India

1) Working together and motivate teams to meet targets as per KPIs Execute plansto maximize sales, Profit and Customer Experience2)Work for instore marketing Activity3)Handle a target of 2 crores per month and 15 employees4)Gauging and Brainstorming new and creative growth strategies through digitalmarketing5)Approve customer discounts, returns and exchanges while providing customersatisfaction and positive interaction with the company6)Actively seek to resolve any concerns while adhering to the company policy andstandards of behavior7)Ensure company goals and objectives are being met by each employee andprovide feedback8)Addressing customer concerns in reference to products, services rendered oremployee interactions9)Plan and execute advertising campaigns via social media on the effectiveness ofmarketing strategies

Bangalore Urban, Karnataka, India

1) Plan and execute advertising campaigns via social media and offline marketingpresence for local audience (4KM Circle)2) Measuring and report performance of all digital marketing campaigns andassesses against goals (ROI and KPIs)3) Identifying trends and insights and optimizes spend and performance based onthe insights4) Designing marketing content via phootshop (Poster, flyer, Waller hanger, façade,Brochure)5) Gauging and Brainstorming new and creative growth strategies through digitalmarketing6)Analyzing methods to evaluate end-to-end customer experience across multiplechannels and customer touch pointsIdentify critical conversion points and drop off points and optimizes user funnels7)Collaborate with agencies and other vendor partners and evaluates emergingtechnologies8)Furnishing thoughtful leadership and perspective for adoption where appropriateDirecting more traffic to a website and instagram page and improve the rankingand implementing changes for a better search strategies9)Performance Marketing- Researching and developing marketing opportunitiesand plans, understanding consumer requirements10)Digital Media Strategy- Identifying market trends, and suggesting systemimprovements to achieve the company's marketing goals11)Creating campaigns on Social Media ( LinkedIn, Facebook, Instagram, Youtube)12)Planning and budgeting digital marketingcollaborating with online platforms like Flipkart, amazon, dunzo, Hafecute andswiggy

Rotterdam Area, Netherlands

At KVT gas converts diesel engines to gas engines. I am in a team which is responsible for the development, construction of new installations and after sales of our gas engines as well as gas generators.My role:• Design and develop the processes to optimize the process flow of engine parts inassembly line.• Develop process improvement for high efficiency and cost-effectiveness• Develop automated systems for critical assembly• Identify and troubleshoot the process-related issue• Research and recommend new technologies to improve efficiency• Determine process capability for all developed processes

Sodertalje, Sweden

Develop a process and automated system for estimation of heat transfer coefficient efficientlyin both experiment and theoretical method

Hosur Area, India

1) Plan and execute advertising campaigns via social media on the effectiveness ofmarketing strategies2) Measuring and report on the effectiveness of marketing strategies3) Designing marketing content via phootshop (Poster, flyer, Waller hanger, façade,Brochure)4)Growth strategies through digital marketing, social media and direct mail.5)Support our digital marketing team6)Assist with social media campaigns7)Assist with email campaigns8)Assist with Search Engine Optimization (SEO)9)Produce website and social media content

Diploma Of Education, Digital Marketing And Communication

Master'S Degree, Automotive Systems

Bachelor'S Degree, Mechanical Engineering