Vasantha Naidoo Email & Phone Number

Auckland, New Zealand

Auckland, New Zealand

* I lead a business critical communications program covering Xero’s corporate and customer reputation across issues and crises* Responsible for a global communications system to manage issues to help mitigate brand exposure including understanding ISO standards and global compliance of organisational data security* Work on proactive and reactive.

Auckland, New Zealand

Ponsonby, New Zealand

• This role focused on building a communications function with a strategy and approved plan to lift our engagement and credibility within the business sector.Key Accomplishments:
• Spearheaded the rebuild and relaunch of the new Loyalty NZ website, creating a clean & concise corporate site for the brand by removing 90% of irrelevant historical content
• Managed significant reputational and financial risks for the company by responding quickly and effectively alongside the Incident Management Team
• Secured sponsorships to the Prime Minister’s State of the Nation Business Breakfast/ Lunch in 2019 and 2020, increasing engagement and exposure to the business community. ROI was three times the sponsorship paid and.
• Worked closely with CEO and Chairman of the Board on identifying potential new Board members; created CEO engagement plan and built profiles for new executive team membersI was responsible for all internal, external.

Auckland, New Zealand

Contract role - provided support to the Corporate Affairs team.

Auckland, New Zealand

The key areas of responsibilities in this role included all media management, Government relations, issues and reputation management and corporate communications (which included content creation and distribution). I worked closely on the CEO and Chair of the Board election processes and supported the new incumbents by establishing and managing their.

Auckland, New Zealand

Contract position

New Zealand

Provided a wide range of internal and external communications advice to the business as well as crisis communications and stakeholder engagement during and after the Canterbury earthquakes. I worked closely with key media, Government departments, business leaders and community groups in New Zealand.Acted as company media spokesperson.Managed all internal.

Auckland

Contract position

• Developed and implemented public relations plans to leverage product launches, marketing promotions and sponsorships.
• Worked with key journalists to pitch independent articles and opinion pieces.
• Prepared monthly Board reports with detailed analysis of media activity and company profile in comparison to competitors.

I managed a team with responsibility for all staff communications channels and led the initiation and assessment of a new company intranet. I also introduced two-way online communications within the organisation as well as new tools such as online chatting between executives and staff.

I managed all print and online staff communications channels within our African and Middle Eastern businesses. My team and I were responsible for the production, design and distribution of all communications collateral to our branches/ offices in Africa and Middle East.

South Africa

I worked across a number of publications, covering various beats across the country. I started as a junior reporter and worked in a number of roles including business editor, production editor, news editor and assistant editor.