Responsibilities:- City-wise planning and developing an integrated communication strategy and managing the implementation for all brands of Future Group worth INR 450+ crores- Identifying and forecasting media market trends to develop appropriate strategies with a focus on hyperlocal media- Data-mining and analysing the business to co-relate the same with media- Working closely with media agencies (Mediacom/Allied) to achieve business and media objectives, and making decisions on the best form of media for each campaign- Using business analytics to develop Media Mix Models that helped maximise media ROI- Integrated national and regional campaigns- Managing and delivering on the research requirements for Big BazaarCampaigns ManagedBig Bazaar | FBB | FCL - Tasty Treat | Heritage | Central | Indus League | Brand Factory | Celio | Ethnicity | Ezone | Foodhall | Generali | Holi | Home Town | Lee Cooper | Mother Earth | Pan Foods - Gelato, Spaghetti Kitchen | Pantaloons | Ceriz | BBPC card

Key Responsibilities:● Handled end-to-end media planning services, from analysis and planning to buying and implementation of media plans to meet the marketing objectives of the client.● Ensured proper execution of media plans with proficiency in media buying.● Developed innovative recommendations to customers to drive additional investment, customersatisfaction and revenue while upholding our position as industry experts. Brands Managed:Con Agrotech - ACT II | Sundrop Oil | Sundrop Peanut Butter | Mahindra - Scorpio | Renault LoganKey Campaign Accomplishment: Launched ACT II | Scaled up Aggrotech investment for Con Agrotech from INR 5 crores to INR 45 crores within a year

Key Responsibilities:● Developed and executed the strategic media plans to meet the clients’ objectives.● Produced innovative solutions for marketing the brand to customers.● Integrated current trends with sustainable solutions to drive additional investment and customersatisfaction, while upholding our position as industry experts.● Created presentations, pitched ideas and developed holistic media plans for the clients in thethe capacity of a media planner.● Assisted in building media presentations for clients and competitive analysis as a managementtrainee.● Synthesized ideas and tracked the market trends for better understanding of client objectives.Brands Managed:Reliance Capital - Reliance: Life Insurance, Mutual Funds, Consumer Finance, Money, GeneralInsurance, Reliance Mobile | Life Insurance Corporation | States Bank of India - Mutual Funds | Electrolux | Dabur - Hajmola Candy | Vatika | Pudin Hara | McDonald | Yamaha | Nestle Milo | Lancer | Samsung |Business World – White book