- Developed and executed marketing and communication strategies for Mateo New York’s launch in Portugal, including opening the first European store in Lisbon (July 2024).- Defined marketing strategies to attract customers and introduce the brand to Portuguese press, celebrities, influencers, and strategic partners (hotels, art galleries).- Facilitated brand partnerships and collaborations to enhance visibility and brand awareness in the local market.- Managed licensing and legal requirements to ensure the smooth operation of the store within Portugal's regulations.

- Managed consumer strategies for the Portuguese market in coordination with Amazon Spain.- Served as International Coordinator, leading PR strategies for Tier 1 events (Spring Sale, Prime Day, Black Friday and others).- Fostered media and influencer relations, securing coverage and enhancing brand visibility.- Coordinated local PR campaigns and collaborated with the business team overseeing the Portuguese market.- Supervised external PR and influencer agencies to ensure alignment with Amazon’s branding and goals.- Played a key role in launching Amazon ES for the Portuguese market, facilitating its availability to customers since 2022.

- Managed PR accounts for local and international brands, including Rimowa, Havaianas, TOUS Jewelry, Sáfilo Group, Eastpak, Levi’s, Salsa Jeans, Shein, Jean Louis David, and Via Outlets.- Identified and developed communication opportunities to promote products and services to press and influencers.- Built strong relationships with media and influencers to maximize brand exposure and enhance public perception.- Led the execution of PR strategies that aligned with the unique needs of each brand.

- Cultivated relationships with fashion editors, journalists, stylists, photographers, business partners, celebrities, and influencers to drive media coverage.- Organized and oversaw Press Days, Fashion Shows, and Private Sales events.- Ensured optimal media coverage, enhancing brand recognition both locally and internationally.

- Cultivated relationships with fashion editors, journalists, stylists, photographers, business partners, celebrities, and influencers to drive media coverage.- Organized and oversaw Press Days, Fashion Shows, and Private Sales events.- Ensured optimal media coverage, enhancing brand recognition both locally and internationally.

- Managed PR accounts for national and international brands, coordinating global press relations across markets such as Italy, Spain, Russia, Mexico, Portugal, USA, China, and Japan.- Cultivated relationships with fashion editors, journalists, stylists, photographers, business partners, celebrities, and influencers to drive media coverage.- Organized and oversaw Press Days, Fashion Shows, and Private Sales events to showcase brands.- Ensured optimal media coverage, enhancing brand recognition both locally and internationally.