Vasco Lencastre Campos Email & Phone Number

Brazil

Structuring Internationalization plans for European companies willing to enter LatAm markets, such as Brazil and Colombia.Consultant on International Strategy for SMEs.Creation and development of Business Plans for e-commerce startups.

Portugal/Spain

• Reporting both to the Business Unit Manager and to the General Manager, was responsible for the Orthopeadics’ Business in Portugal, managing 4 Business Areas and over 50 product lines.• Increased each Business Area´s Market Share, developing and delivering adequate strategies according to each Market´s specificities.• Managed international cross functional teams (sales, marketing, finance, logistics, customer service) in process optimization projects, cost reduction and portfolio… Show more • Reporting both to the Business Unit Manager and to the General Manager, was responsible for the Orthopeadics’ Business in Portugal, managing 4 Business Areas and over 50 product lines.• Increased each Business Area´s Market Share, developing and delivering adequate strategies according to each Market´s specificities.• Managed international cross functional teams (sales, marketing, finance, logistics, customer service) in process optimization projects, cost reduction and portfolio segmentation.• Planned the introduction of new products, coordinating with Marketing the communication and implementation strategy.• Involved in international projects for the development of new training platforms and methods for sales and marketing teams Show less

Started as Brand Manager (2 years), being promoted to Marketing Manager (1 year), International Business Director (1 year) and Sales & Marketing Director - Profit & Loss responsibility. Managed 10 brands consisting of 45 different product lines.- In charge of all the International Business Development of the company.- Planned and implemented the company's Marketing Plan, adapting it to 25 countries and achieving top 10 market positions within its sector, including USA, Brazil… Show more Started as Brand Manager (2 years), being promoted to Marketing Manager (1 year), International Business Director (1 year) and Sales & Marketing Director - Profit & Loss responsibility. Managed 10 brands consisting of 45 different product lines.- In charge of all the International Business Development of the company.- Planned and implemented the company's Marketing Plan, adapting it to 25 countries and achieving top 10 market positions within its sector, including USA, Brazil, Portugal, Norway and Netherlands.- Managed cross functional teams (industrial, agricultural, financial and sales and marketing) in cost-efficiency, CRM and product customization projects.- Opened new markets and distribution channels throughout the world, exploring markets' opportunities.- Setup the sales and marketing team, consisting of 10 members with different levels of seniority.- Managed all the products' development, channel sales and direct distribution systems. Conducted negotiations with importers and distributors for the implementation and follow-up of the company´sstrategy in each market/country.- Held Public Relations responsibilities, including representing the company towards government institutions and embassies, contacts with the press and coordinating the company's participation inWine Fairs in Europe, USA, Canada and South America. Increased the awareness of the company within specialized media up to the point of receiving the Best Winery Annual Award from Wine & Spiritsmagazine. Show less

- Developed a 10-year Business Plan, presented and defended it to Financial Institutions, achieved necessary financial backing.- Planned, budgeted and managed the investment plan, which totalled €30M in the first 3 years.- Produced short, medium and long term financial plans, annual budget reports, forecasts and other financial analysis, and presented these reports in Board Meetings.

- Prepared the bidding terms regarding goods and services contracts with a value over €100K.- Negotiated with Portuguese and foreigner suppliers of goods and services with a value up to €100K.

- Developed Investment Projects for companies in different business areas.- Provided consulting services to small and medium enterprises.

- Developed a new procedures manual and traded in stocks and currencies.

Mba

Activities and Societies: President & Founder of the Wine Club, Elected by his peers as the class representative at Career Services

Post-Graduate, Marketing

Economics

Bs, Economics