Patricia Vasconcellos Email & Phone Number

- Liderar a estratégia de marketing e comunicação, garantindo o alinhamento com os objetivos do projeto,- Desenvolver e implementar um plano de marketing alinhado com a missão e os objetivos do projeto,- Identificar oportunidades de mercado para ampliar a visibilidade e a relevância do Empoderadas,- Analisar tendências do mercado e do público-alvo para ajustar estratégias,- Garantir a consistência da identidade visual e da mensagem do projeto em todos os canais,- Criar… Show more - Liderar a estratégia de marketing e comunicação, garantindo o alinhamento com os objetivos do projeto,- Desenvolver e implementar um plano de marketing alinhado com a missão e os objetivos do projeto,- Identificar oportunidades de mercado para ampliar a visibilidade e a relevância do Empoderadas,- Analisar tendências do mercado e do público-alvo para ajustar estratégias,- Garantir a consistência da identidade visual e da mensagem do projeto em todos os canais,- Criar campanhas de conscientização e engajamento sobre os temas centrais do projeto,- Elaborar conteúdos que promovam os valores de empoderamento e inclusão,- Supervisionar as redes sociais, site e outros canais de comunicação do projeto,- Coordenar a criação de materiais publicitários e informativos,- Gerenciar a relação com a imprensa e influenciadores para amplificar a mensagem do projeto,- Identificar e estabelecer parcerias estratégicas com outras organizações, marcas e influenciadores,- Trabalhar em conjunto com outros departamentos para integrar o marketing às demais áreas do projeto,- Acompanhar métricas de performance (KPIs) para avaliar o impacto das ações de marketing,- Preparar relatórios periódicos e propor melhorias com base em dados coletados,- Gerenciar a equipe de marketing, promovendo desenvolvimento profissional, incentivando a criatividade e a inovação nas ações do projeto. Show less

Rio De Janeiro, Brasil

- Management of the annual planning and execution of marketing actions, preserving and promoting the brand's identity and tone, overseeing and monitoring the department's annual budget, allocating resources to marketing projects with a focus on expense control, and leading a direct team reporting to the CEO.- Social media management through the planning and creation of content for platforms such as Instagram, Facebook, TikTok, and LinkedIn, focusing on increasing engagement and brand… Show more - Management of the annual planning and execution of marketing actions, preserving and promoting the brand's identity and tone, overseeing and monitoring the department's annual budget, allocating resources to marketing projects with a focus on expense control, and leading a direct team reporting to the CEO.- Social media management through the planning and creation of content for platforms such as Instagram, Facebook, TikTok, and LinkedIn, focusing on increasing engagement and brand presence.- Implementation of SEO strategies to improve the organic ranking of Everest's website on search engines, utilizing keyword research and content optimization.- Planning and monitoring of paid campaigns on Google Ads, Facebook Ads, TikTok Ads, and other platforms.- Planning of email marketing campaigns to generate leads and promote products and services, using segmentation and automation via RD Station.- Creation of content schedules to attract and engage the target audience.- Identification and management of influencer partnerships to expand campaign reach and generate credibility for the brand.- Monitoring of digital KPIs to measure the performance of online actions and digital strategies.- Monitoring of offline KPIs to evaluate the effectiveness of advertising campaigns and offline strategies.- Leadership of research to analyze the market, consumer needs, competitive positioning, and brand positioning.- Development of strategies based on market data and insights, aligning them across various campaigns.- Execution of marketing actions aimed at enhancing sell-out with trade marketing and sell-in activities, considering specific needs, competition, and new launches.- Selection, hiring, and management of marketing suppliers (advertising agencies, website agencies, e-commerce agencies, influencer agencies, press offices, reseller portal agencies, and the entire supplier chain). Show less

São Paulo, São Paulo, Brasil

- Management of the Customer Success plan, responsible for managing a portfolio of diverse clients such as Nestlé, Nissin, Samsung, Arcor, AB Brasil, TIM Brasil, leading a direct team with reporting to the Director of Customer Success.- Conducting client onboarding, including kick-off, parameterization, training, and monitoring the start of operations.- Analysis and monitoring of clients' performance indicators (KPIs), engagement, and customer satisfaction.- Identification of Upsell… Show more - Management of the Customer Success plan, responsible for managing a portfolio of diverse clients such as Nestlé, Nissin, Samsung, Arcor, AB Brasil, TIM Brasil, leading a direct team with reporting to the Director of Customer Success.- Conducting client onboarding, including kick-off, parameterization, training, and monitoring the start of operations.- Analysis and monitoring of clients' performance indicators (KPIs), engagement, and customer satisfaction.- Identification of Upsell and Cross-Sell opportunities, exploring chances to offer additional solutions or complementary products, in order to add value to clients.- Support to internal areas to identify opportunities for improvements to be implemented.- Monitoring the customer lifecycle, identifying expansion and building opportunities for the internal team. Show less

Rio De Janeiro, Brazil

- Leadership of the implementation of the mobile segment strategy in partnership with the areas of Customer Relations, Commercial, Legal/Regulatory, Communication, Trade Marketing, Digital, Market Research, Competitive Intelligence, Training, Press, and Internal Marketing, leading a direct team with reporting to the Marketing Manager – Go To Market: Prepaid, Postpaid, and Control.- Competitive analysis of the telecom market, with the objective of understanding customer needs and competition… Show more - Leadership of the implementation of the mobile segment strategy in partnership with the areas of Customer Relations, Commercial, Legal/Regulatory, Communication, Trade Marketing, Digital, Market Research, Competitive Intelligence, Training, Press, and Internal Marketing, leading a direct team with reporting to the Marketing Manager – Go To Market: Prepaid, Postpaid, and Control.- Competitive analysis of the telecom market, with the objective of understanding customer needs and competition to correctly position products.- Planning and execution of multichannel marketing campaigns to generate demand.- Conducting communication briefings for the creation and approval of communication materials and for the Market Research area with field follow-up.- Conducting training for the training teams.- Ensuring clients have adequate support after launch, facilitating product use and success.- Monitoring KPIs such as lead generation, conversion rate, market share, and revenue.- Creation of the mobile segment presentation for the Sales Convention. Show less

Rio De Janeiro, Brazil

- Leadership of the implementation and end-to-end management of offers for the prepaid segment, responsible for defining the communication strategy focused on acquisition, ensuring competitiveness in the prepaid segment through the conception of new offers for both gross and base, with reporting to the Marketing Manager – Prepaid Acquisition.- Interface with various company areas to ensure market, financial, regulatory, legal, and technical feasibility for the implementation of offers.-… Show more - Leadership of the implementation and end-to-end management of offers for the prepaid segment, responsible for defining the communication strategy focused on acquisition, ensuring competitiveness in the prepaid segment through the conception of new offers for both gross and base, with reporting to the Marketing Manager – Prepaid Acquisition.- Interface with various company areas to ensure market, financial, regulatory, legal, and technical feasibility for the implementation of offers.- Coordination of the launch of new features, updates, and continuous product improvements.- Conducting market research to understand customer needs, industry trends, and studying the competition.- Assisting development and design teams to transform product requirements into functional solutions.- Monitoring KPIs that demonstrate product success, such as customer acquisition, engagement, retention, and revenue. Show less

Rio De Janeiro, Brazil

- Strategic consultancy for adapting the POS to the needs of the shopper, analyzing consumer behavior at the POS to ensure correct communication translation (format and language) at each POS, with reporting to the Marketing and Trade Marketing Manager.- Development of marketing strategies aimed at generating purchase influence at the POS.- Implementation of actions in partnership with suppliers, such as actions at POS, media, and merchandising.- Definition of launch priorities in… Show more - Strategic consultancy for adapting the POS to the needs of the shopper, analyzing consumer behavior at the POS to ensure correct communication translation (format and language) at each POS, with reporting to the Marketing and Trade Marketing Manager.- Development of marketing strategies aimed at generating purchase influence at the POS.- Implementation of actions in partnership with suppliers, such as actions at POS, media, and merchandising.- Definition of launch priorities in sales channels and the mix of materials, merchandising format, and media in marketing launches. Show less

Rio De Janeiro, Brazil

- Coordination of planning, development, and actions for profitability, acquisition, retention, and recovery of clients: Senac Rio, Mercatto, Jornal O Dia, and Afghan, with reporting to the Project Manager.- Leadership of direct marketing campaigns (Senac Rio Opportunity Fair, Retail Collection Launch Catalogs – Mercatto, Afghan - Recovery of Profitable Former Clients and New Segmentation of Jornal O Dia – Classifieds, among others).- Identification of direct marketing opportunities… Show more - Coordination of planning, development, and actions for profitability, acquisition, retention, and recovery of clients: Senac Rio, Mercatto, Jornal O Dia, and Afghan, with reporting to the Project Manager.- Leadership of direct marketing campaigns (Senac Rio Opportunity Fair, Retail Collection Launch Catalogs – Mercatto, Afghan - Recovery of Profitable Former Clients and New Segmentation of Jornal O Dia – Classifieds, among others).- Identification of direct marketing opportunities through statistical analyses related to customer behavior, registration, and transactional data (Business Intelligence).- Measurement of results and analysis of return on continuous and one-off actions (collection launches, cultural promotions, events, and channel tests).- Conducting and controlling in-depth quantitative research (Senac Rio, Afghan, and Jornal O Dia). Show less

Rio De Janeiro, Brazil

- Strengthening the Agora Senior brand through the planning and implementation of marketing strategies aimed at generating business and increasing results, with reporting to the Marketing Coordinator.- Management of the portal and online content, creating and implementing actions to attract new customers and maintain relationships with existing ones.- Support to internal areas for identifying new business opportunities and promoting marketing actions.

Rio De Janeiro, Brazil

- Coordination of research and development of strategic plans for the industrial and Retail segments, serving various clients such as White Martins, Petroflex, Michelin Tires, Supergasbras, BR/Petrobras, Laboratório Daudt, among others, leading a direct team with reporting to the Planning Manager.- Conducting prospecting and participation in agency competitions, performing briefings, client analysis, market and competition analysis, preparing reports on the collected information, and… Show more - Coordination of research and development of strategic plans for the industrial and Retail segments, serving various clients such as White Martins, Petroflex, Michelin Tires, Supergasbras, BR/Petrobras, Laboratório Daudt, among others, leading a direct team with reporting to the Planning Manager.- Conducting prospecting and participation in agency competitions, performing briefings, client analysis, market and competition analysis, preparing reports on the collected information, and developing strategic planning.- Aligning creation and media with planning.- Creation, development, and implementation of new market research methodologies.- Market monitoring, analyzing the competition, and using the study results as a basis for developing proposals for new strategic actions. Show less

Rio De Janeiro, Brazil

- Definition of communication strategies through research and development of strategic plans for the Retail, Financial, Entertainment, Beverages, Shopping Centers, Personal Products, and Fuel Dealers segments, serving various clients such as Grupo Sendas, Banco Central do Brasil, Columbia Buena Vista, Disney, Heineken, The Coca Cola Company (Guaraná Kuat), Shopping Rio Sul, Pátio Brasil, Johnson & Johnson, Ipiranga, among others, with reporting to the Planning Manager.- Participation in… Show more - Definition of communication strategies through research and development of strategic plans for the Retail, Financial, Entertainment, Beverages, Shopping Centers, Personal Products, and Fuel Dealers segments, serving various clients such as Grupo Sendas, Banco Central do Brasil, Columbia Buena Vista, Disney, Heineken, The Coca Cola Company (Guaraná Kuat), Shopping Rio Sul, Pátio Brasil, Johnson & Johnson, Ipiranga, among others, with reporting to the Planning Manager.- Participation in bids with APEX, GDF – Government of the Federal District, Regional Medical Council, and Eletrobras.- Development of scripts and questionnaires for market research, analysis and creation of competitive scenarios, group moderation, and analysis of research results.- Use of exclusive FCB tools for the development of strategic plans for clients and prospects. Show less

Bachelor'S Degree, Marketing

Bachelor'S Degree, Industrial And Product Design