Marketing Copywriter
Current» Writing captivating and search engine optimized press releases for a wide range of clients/businesses (mostly SMEs).» Responsible for identifying and determining the topic/angle of each press release, in accordance with client requirements/notes and PressCable’s relevancy/news-worthiness standards. » Conducting all background research on the business/client and press release topic/subject to ensure all PRs convey value to the target audience and industry. » Identifying and incorporating relevant keywords in the headline and summary to ensure search engine friendliness of the press releases, using tools like Google AdWords Keyword Planner, WordTracker or WordStream.