• Driving the sales performance of the e-commerce platform• Managing and executing promotional campaigns• Providing insights on customer shopping trends to support assortment selection and identify assortment gaps• Ensuring good customer service by addressing and ensuring the timely resolution of customer issues or comments• Working closely with demand planning and warehousing teams in order to ensure smooth order fulfillment• Providing analysis and reporting on metrics such as weekly/monthly sales by department, new product sell-through and offering code performance

• Develop a comprehensive e-commerce marketing strategy to increase customer traffic and boost sales• Monitor the development and execution of marketing campaigns, as well as the related processes to ensure they are in line with the overall strategy• Assign tasks to individual members of the marketing team, QA all marketing deliverables, and ensure campaigns are completed within the schedule• Track and monitor campaign performance, prepare reports, provide actionable insights, and suggest improvements based on your findings• Ensure our e-commerce store is regularly updated with new products and promotions • Maintain the integrity of the brand image and consistency of voice across multiple channels to ensure our brand stays top of mind• Plan, develop, and oversee the execution of the loyalty program

• Interact with the high officials on the design and implementation of website marketing plans• Prepare and demonstrate presentations of various marketing strategies• Cooperate with the web developers to make necessary changes in the website if necessary• Interview and recruit new marketing executives and educate them about the company policies• Allocate work to the marketing executives and supervise them