Insights Accelerator is Simple.When you know how to CREATE A STORY EXPERIENCE for your client audience, give them the actionable BIG PICTURE, and elevate that with STRATEGIC DESIGN, you’ll have all the tools you need to accelerate insights and be the visual storyteller you dream of and deserve to be.

Leveraged background in art, engineering, and vendor- and client-side market research in both qual and quant to bring valued consulting, design, ideation, storytelling, and moderating to market research firms and clients across industries and major brands.MODERATINGFocus groups, affinity groups, IDIs, ethnographies, and in-homes across the country for TV/entertainment, automotive, kids, consumer tech, and Food/Bev qualitative projects.IDEATIONHelped lead Ideation Session exercises, concept development, and concept sketching for clients in a variety of industries.AUTOMOTIVE CLINICSConsulted on automotive clinics with luxury clients. Managed proposal writing, creative research design, budget, vendors, logistics, and client relationship for qual/ quant research.BRANDING/STARTUPSCreated the brand identity, style guide, and web presence to help launch Imagine If Research & Insights (www.imagineifinsights.com).PRESENTATION DESIGNDesigned clean, artful, and easy-to-use and customize PowerPoint decks for qual/quant presentations, proposals, keynote presentations, and capabilities decks. See Slidedesignr above for more details.

Worked to elevate my role to that of an internal consultant, leading strategic analysis of market & whitespace opportunities, business needs, competitors, & consumer trends to understand & solve consumer problems & needs with fun, compelling products.- Developed & moderated all phases of consumer research for a variety of projects – from research design and execution to data analysis and internal client relationship management.- Conducted clinics for potential new vehicles, including conjoint, conquest, Van Westendorp, & cannibalization analysis for Honda & Acura lineup. Recommended product changes to capture target buyers & increase volume.- Led consumer research for cross-functional concept development teams to understand the target buyer, their vehicle usage, & product needs. Recommended direction changes in powertrain, styling, & target buyer to strengthen concepts.- Leveraged knowledge of industry, business strategy, & consumer need to create compelling new vehicle concept. Cross-functional team was quickly assembled to potentially bring this new product to reality. In leading this secondary and primary research, innovated consumer discovery at Honda via in-depth design research & observation.- Performed qual/quant consumer research to measure consumer satisfaction & usage of Honda Fit & competitive set, employing Honda’s kaizen process. Discovered new consumer needs & recommended product changes that were implemented in subsequent MMC.- Pursued active awareness of executive business concerns, proactively delivering research proposals & crafting actionable recommendations directly addressing those concerns & needs.

Excelled at owning all phases of qual & quant projects for a variety of industries & clients. From proposal writing & creative research design, to analyzing data to create compelling recommendations, I worked to make our clients - & their businesses - smarter. - Innovated qual/quant research events for ad testing with 150+ respondents using real-time response tech, winning business with major entertainment clients totaling $1mil+ in contracts- Delivered actionable recommendations and deeply mined data to “go beyond” research objectives, including value-added analyses put into the perspective of clients’ business need- Designed & moderated all phases of consumer research for A&U, Tracking Studies, Ad Testing, Segmentation, Consumer Sat, Employee Sat, Retail Experience & Shopper Studies, UX, and Drivers Analysis.

Hit the ground running and started my career in market research at Kelton by managing qualitative and mixed-method research projects for a variety of industries, managing in-house recruiting, research design, research execution, moderating, synthesis of analysis and recommendations, client management, and training junior researchers. - Moderated focus groups for a variety of clients and industries including video games, CPG, retail, clothing, consumer electronics, and tech. - Upgraded IDI methodology from paper to PDAs, enabling Kelton to complete hundreds more interviews per day- Trained qualitative staff to write and program IDI questionnaires using Snap Surveys 9 - Oversaw and managed qualitative projects in the US – and Kelton’s first qualitative work in Western Europe- Conducted thousands of IDIs in most major US cities as a leading member of the StreetSmart Research team

Managed a variety of roles - including parts drawing, design & testing, fabrication, purchasing, implementation, & vendor management - to support our small team of engineers working to deliver an innovative new product for defense contract. - Managed a team of technicians from project ideation to design & in-house fabrication of tooling & testing equipment- Improved capacity to test & develop tooling & parts in-house, by expanding vacuum testing capabilities by a factor of 10- Designed an easy-to-use vacuum chamber & testing system for outgassing of epoxies necessary for in-house product fabrication process

- Improved customer service and problem-solving skills- Effectively communicated highly technical information to novice customers - Helped customers troubleshoot and configure network settings for Ethernet, DSL, WiFi, and PPP connections- Assisted customers with Macintosh- PC- and Unix-based applications- Wrote and revised technical documentation for simplicity and user-friendliness- Managed web publishing in CSS and HTML- Trained, advised, and supervised new student consultants