•Responsible for all digital marketing and social media activities that drive user acquisition and revenue growth including: SEO/SEM, Affiliate marketing, Google Adwords, E-mail marketing, Analytics etc. •Conceptualise and execute digital acquisition strategies (paid/organic) with focus on high growth in revenue and ROI in marketing costs•Responsible for Analysing Marketing Reports at Promotion, Category & product levels and work closely with Senior Management in planning for monthly promotions based on analysis results, to achieve the targets.•Identify trends and insights, and optimize spend and performance based on the insights •Website optimization: Creating, managing and editing content, design pop-ups banners, through 3-party, for website through Magento e-commerce platform.•Plan, execute, measure experiments and conversion tests •Brainstorm new and creative growth strategies•Utilize strong analytical ability to evaluate end-to-end customer experience across multiple funnel channels and customer touch points •Work in sync with all other marketing channels like Affiliates, Alliances, Digital & Social media to get the common output.•Work with Creative & Content team to create banners with attractive merchandise and appropriate copy for Website.•Plan, implement & track the performance of all marketing campaigns & catalogue sales, including festival & seasonal campaigns – Category & Product level.

• Optimizing websites to bring then in top ranking in major search engines for new customer acquisition and to increase in traffic.• Decision making in all SEO, SMO and online marketing operations.• Tracking search engine ranking reports and performance reports to clients at desired timelines.• Domain Naming & Suggestion• Planning and executing long term web promotion campaigns through micro blogging, forum posting, article networks, news portals, press releases, message boards etc.• Planning innovative online marketing methods for products & services to increase the business• W3C Compliance (XML and HTML Validation)• Canonical URL Check and Setup• Google Maps Local Listing• Maintaining Facebook, Twitter, pinterest, Instagram, googleplus, linkedin, myspace, dig, delicious, stumbleupon.• Google Analytics Installation• Robots.txt Creation• Home Page & Landing Page Optimization• Facebook analytics, twitter analytics• Defining website structure for Search Engines and programming to build a S.E friendly websites.• Planning and executing long term web promotion campaigns through Social Media networks, micro blogging, forums posting, directory, article networks, news portals, press releases, message boards etc.• Webmaster Accounts Setup on Google, Yahoo, and Bing• Meta Tags Optimization• Preliminary website analysis & competitor analysis• Deep analysis of HTML coding for java script and frames etc• Keyword analysis & selection.• Social Media Marketing(SMM) & Social Media Optimization(SMO)• Tracking search engine ranking reports and performance reports to clients at desired timelines.