Adrian Vasile Email & Phone Number

Bucharest, Ro

Bucharest, Romania

“One thing I can promise you, even in this market, is that I never ask my clients to judge me on my winners. I ask them to judge me on my losers because I have so few.”________Main role:- Project implementation: i have grown the Loyalty Program subscriptions from 0 members in 2020 to +3 million members, making it one of the top 5 Loyalty Programs in Romania regardless of the retail, and the best account base in fashion retail in Romania- Results: i have brought the Loyalty Program in Romania to 1st position in Europe among H&M countries, which is an exceptional result in a very short timeframe, exceeding the annual forecasts: 19 units plus in Share of members receipts, and 8% plus in members recruitment in last financial year- Strategic Partnerships: i signed partnerships with top brands in Romania: Vodafone, Kaufland, Philips, Electrolux, Vertical Entertainment, Lego, Sephora, HBO, Electric Castle and many more.- Budget: Set and follow up yearly, quarterly and monthly budgets for H&M loyalty program, with zero errors or overspending: media buying (Social Media, digital, SEM, influencers, radio, OOH, shopping centres media)- Communication: collaborated daily and 360, with the local, regional or Global teams: Merchandising, HR, Online Merchandising, Visual, Marketing, PR & Communication, Accounting, Controlling, Security, IT teams to secure long term customer strategy.- Sales : initiated, planned, supported and followed up tactical activities according to local commercial needs and long term customer relationship built- Activations: I secured long term member benefits, i.e. services, events, external collaborations or special deals.- Planned and launched staff trainings, both operational and technical. Built awareness and motivated teams to secure loyalty program success of today.- Spread customer insights in the organisation with various functions, proactive and/or as follow up.- Events Project Management: 360 planning, organizing and follow up of events

Bucharest, Romania

“My mama always said life was like a box of chocolates. You never know what you're gonna get.” _____Key takeaways:- H&M Marketing Manager role 1.5 years covering position gaps, focusing on brand KPIs: consideration, in mind, conversion, top of mind making sure the value proposition resonated and met target audience and seeking solutions to drive traffic, increase the AOV, drive SALE activities and commercial plan campaigns while maintaining and over performing in customer satisfaction- Media buying for all H&M campaigns and commercial activities: TV, OOH, DOOH, radio, digital, SEM, Social Media and events project management in collaboration with various media agencies: OMD, Media Investment, K2, McCann Erickson, Graffitti PR, Digital Star, MSL The Practice and others- Sale: Responsible from idea to flawless execution of all promotional activities in H&M physical stores: concept, promotional strategies, activity mechanics, follow up. I have successfully crafted, presented and implemented the first Black Friday activation for H&M in Romania- Influencer marketing campaigns: 2 influencer projects winning at PR Awards Romania: Silver Award for Excellence for H&M Summer Villa and Silver Award for Excellence for #HMStyleMap project- Project management: i have managed biggest brand external events: Untold x H&M (3 events), H&M Studio AW2014, H&M at Summer Well, Alexander Wang X H&M, and the launch of the first flagship store in Romania- H&M Unirii- I have secured the successful launch of the hm.com online shop in Romania, in collaboration with various Global department: IT, Accounting& Legal, Merchandising, Business Tech- Project management: i have run the new H&M store openings project in Romania- around 15 projects coordinated: media buying, in store POS materials production, opening events key stakeholder for stores in Bucuresti, Brasov, Cluj Napoca, Tulcea, Constanta, Iasi, Suceava, Satu Mare, Oradea, Pitesti, Ploiesti.

Bucharest, Romania

“Toto, I've a feeling we're not in Kansas anymore.”_____…as i evolved to leading several teams of 25-80 people: H&M stores in Unirea Shopping City, Bucharest Mall, Baneasa, Plaza Mall, Veranda Mall, Mega Mall and coached the launch of the Jupiter Pitesti store. Responsibilities:- short and long term planning, organizing and controlling in order to follow up on the sales KPI- ensure store business operations and direct responsible of profit and loss management- direct responsibility of store presentation. - setting up campaigns, putting in practice activities and promotions, price strategy implementation and monitoring, looking for and bringing up continuously new presentation ideas to drive store selling- human resources specific tasks: recruit, train, develop and stimulate performance management and permanently seeking for new motivational tools- responsible as store manager coach for opening a new H&M store in Pitesti- member of the recruiting team for Pitesti and Bucharest stores

Bucharest, Romania

“-Just keep swimming Nemo.” _____As a Department Manager i was responsible of a team of 11 people, driving it to achive great selling figures. My job in the store is divided into sharing and fulfilling tasks on the shop floor together with my team, helping in order to insure the delivery of a proper quality customer service on the shop floor, fitting room and cash point, and acting as a role model with the purpose to develop their skills, motivate and inspire them. Running the department also means I developed sales strategies and merchandising presentations, and planed for campaigns and activities in store on daily basis. As a result my store was the top selling and profitable stores in Romania and one of the top in Mistery Shopping evaluations.(the best store in Romania during march-august 2013)Apart from the Department Manager responsibilities I was involved in HR activities like induction& mentorship trainings and recruitment processes within H&M Romania. I held more than 15 induction trainings for more than 120 employees and i recruited more than 150 employees for 6 stores in Bucharest and stores in Iasi, Oradea, Buzau and Ploiesti.

Warsaw Area, Poland

“E.T. phone home.” _____As a Merchandise Manager I was responsible for driving the selling of the eastern european markets consisiting of Poland, Czech Republic, Slovakia, Hungary and Romania.During the time I held the responsibility of two important H&M concepts: Men and Divided, and my main task was to secure the right quantities of our garments for the market(in more than 160 stores) as well as allocating the correct quantites to stores, both existing and future openings.In order to drive the merchandise in the most profitable way i had to coordinate my work with other parts of the organisation like Marketing& PR, Visual Merchandising, Distribution Center, HR or Controlling and continuously liasing through both way feedback with Buying Office in Sweden.Additionally i collaborated with the HR team representing Merchandising-Sales Team in OPEN DAYS project, guiding our company employees from stores in Czech Repubic, Slovakia and Romania through the Merchandiser role inside our organisation.

Bucharest, Romania

“Elementary, my dear Watson.” _____I have been among the first recruited managers for opening H&M Hennes&Mauritz business in Romania.After 3 months trainings in Warsaw and Krakow in Poland, i have been actively involved in opening the first company store in Bucharest- Unirea Shopping Center, being responsible alternatively of Ladies and Men departments, and of teams consisting of more than 20 people.For more than one and a half year i sought for opportunities to increase selling, to grow customer satisfaction and to train, evaluate, motivate and develop my staff.As a result my store was the best selling store in Romania and also the store which promoted the highest percentage of its staff to different positions within the company.

“May the Force be with you.”_____• Store Manager tasks (since May2007): close work with store selling and turnover reports, analyzing results, implementing action plans and forwarding to area figures on daily basis, dealing with escalated complaints, challenging and motivating people: Cashiers, Sales Representatives and Warehouse and Administration representatives, administrative issues- maintaining good relationship with suppliers, stock loss prevention and inventory duties etc.• Business Sales Advisor responsibilities(since June 2010):- Maintain company image and fulfill its standards by delivering high class and professional services. Build business relationship, personal networking and efficiently manage the allocated database in order to make the best cost efficiency offers and providing fitted communication solutions- Identifying new business opportunities, monitoring competition activity and business market trends in order to sustain company’s leading position- Present, sell and up sell products and services to business corporate accounts- Building win-win relationships with existing and new corporate accounts in order to maintain and develop Vodafone business customer database and growing sales volume and business customer satisfaction• Volunteer activity within Vodafone Marketing Events department on events like Vodafone Best Music (Madonna, Depeche Mode and Rolling Stones concerts 2007-2010), Christmas Parties, Employees Annual Meetings etc.

“Louis, I think this is the beginning of a beautiful friendship.”_____• Backup Store Manager tasks ( team of 12 members ): dealing with escalated complaints, challenging and motivating people: Cashiers, Sales Representatives and Warehouse and Administration representatives, analyzing and forwarding reports on daily/monthly activity and results, preparing in store visits, management meetings and group focuses etc. The backup management process is a day to day task and it becomes a full Manager task on actual manager's holiday or sick period of time(30 to 40 days a year)• Sales Representative and Customer Care duties:- Sell and up sell products and services that best fit customer needs - Provide and advice customers with relevant information on company products and services and support in addressing their needs, in a pro active, polite, friendly and timely manner in order to win the customer and build loyalty - Actively participated in other activities including back up to other resources, as assigned by direct manager

Bucharest, Romania

Responsible of implementing part of BTL activities on various locations in Bucharest, acting as team leader of teams of 4 to 20 people, depending on type of event.I have been involved and worked alongside my team for the next events:- client Philip Morris: Marlboro Gold Touch and Fine Touch launch- client Brown Forman: Finlandia, Jack Daniels, El Jimador special evening events.My responsibilities consisted in guiding, supporting and motivating my teams to present and promote the clients products in order to deliver awareness and brand satisfaction throughout its potential or existing customers.As a result my team interracted with more than 3 000 customers through the events.

For more than 2 years, I answered several duties:• Provide efficient information service to existing or potential customers by responding to inquiries about company’s products, services, pricing and contractual issues in order to obtain the customer satisfaction• Retain the customers by using retention procedures, selling company products and services to existing customers by proactively or reactively promoting new products and services • Operate the customer care software in an effective and responsible manner• Working night shifts when required

“Fresher’s Ball” organizer (1999, 2000, 2001, 2002, 2003):- organization staff coordinator- planning the event: schedule, place (location), budget etc.- dealing with potential sponsors and club- owners- promoting the event: A3 posters, flyers, mass-media contacts etc.- printing and distribution of tickets and invitation- coordinator of the event’s schedule: musical program, entertainment, contests, advertising)(the event had an audience of 1760 students in octomber 2001)

Portsmouth, United Kingdom

The 3 months training program obtained through “Leonardo da Vinci” internship consisted in a big retail business exposure and helped me understanding better marketing day to day activities. My work in the Marketing Department included key tasks such as:• desk informational work (dealing with press releases & monitoring press covering of events in Gunwharf, collating and sending press coverage to Gunwharf Quays Ltd. Board, Footfall scheme responsibilities etc.)• customers survey (Exit Poll/ marketing research- giving input into the questions to be asked, collating all the responses (1,400) and writing up a comprehensive report on the findings).• events support (helping the Events Manager with the day to day running of events at Gunwharf Quays)• administration (filing, copying, keeping the inventory of clothes used in promotions etc.)*Reference on request

Bachelor Of Economics, Marketing

Activities and Societies: “Fresher’s Ball” organizer (1999, 2000, 2001, 2002, 2003): - organization staff coordinator - planning.

Education record

Captain of football and volleyball team