• Developed, implemented and managed the email marketing and nurturing strategy• Organised, cleansed and prepped MQL and SQL lists to create segmentation strategies• Measured and reported performance of all email campaigns and key performance indicators (KPIs), including delivery, open rates, click-through rates (CTR), unsubscribe rates and bounce rates• Conducted A/B testing (subject lines, layout, copy, images, format, frequency, etc.) to continuously improve campaign metrics and performance focused on user engagement• Assisted in creating and managing social media content and ad campaigns• Worked with cross functional partners to evaluate, edit and update website content• Performed keyword research to optimise content for SEO purposes and unveil new opportunities• Monitored and evaluated performance of all digital marketing campaigns against goals (ROI and KPIs)• Managed user accounts within web content management system• Operated as the primary point of communication and consulting for new members to ensure proper account management• Participated in redesign of the Alumil and Alumil Solar websites