Vasileios Mitropoulos Email & Phone Number

Greece

- Ownership of promotional planning, evaluation & co-ordination of execution with sales team - Generating category value, monitoring market evolution, identifying growth opportunities & facilitating business reviews- Leveraging marketing initiatives and transforming them into robust category development plans- Enhancing in-store fundamentals (Shelf, Visibility, Assortment Priorities) at customer & POS level by managing complex business datasets

Group E.Y.S.-Driving sales, profit & share growth within assigned accounts and building long term relationships-Ensuring alignment with shopper and brand priorities by executing the annual BP, with a value creation approach-Managing & coordinating the Sales Field team, on ground, aiming to develop in-store fundamentals features-Facilitating the preparation of annual agreements' negotiation in accordance with company’s values & objectives-E2E leader of Sales Force Automation project (software by KANTAR)*Key user in the briefing, development, testing, implementation and reporting phase

- Assisting on planning & executing annual Brand Plans for GCC markets- Supporting the implementation of 360 Marketing Campaigns across channels: TV, Digital, Print, SoMe & Sponsorships- Leading global & overseas agencies for the execution of the regional campaigns & communications plan- Monitoring, adjusting & submitting A&CP budget in response to market conditions and priorities- Conducting monthly market analyses (Shipment, IMS, Nielsen data)- Facilitating the innovation process (NPDs) for EUAU, MENA, LATAM & SEA*Reporting to Global Marketing Manager, Innovations**100% Diverse Remote Team

Athens

-Responsible for Marketing activities of Häagen-Dazs Shops (Franchisee Model) in Southern East Europe, including: Greece, Cyprus, Romania, Croatia.-Preparation & execution of shops' campaigns following Brand's Strategy.-Support on Toolkits creation & related assets.-Assistance on the development of all marketing mix elements: innovation, communication, promotional strategy, distribution and merchandising.-Tracking of performance for all marketing actions (New Menus, calendar events, Innovation).-Leading Agencies (Creative, Artwork, Media) to implement campaigns and to achieve specific KPIs.*Direct reporting to Senior Brand Manager of Southern East Europe.**Member of Virtual team

Greece

- Promo Evaluation in compliance with company's strategy to drive volume and market shares- Monitoring of National & Tailor Made Promotional Activities- Budget allocation / tracking (approx. 2,5kk/month)- Handling KA disputes & reconciliations- Key user role for establishment of new department & E2E new Discount Governance process - Developed mechanisms and safety measures in order to eliminate audit findings

Greece

-Responsible for the systemic creation of National & Tailor Made Promotions for Modern Trade in alignment with company's strategy to drive volume.-Promo evaluation.-Ensuring the smooth process of promos, customer rebates & accurate credit notes issue in alignment with financial departments.-Providing accurate budget tracking & reporting for finance & upper management.-Handling of customer conflicts in collaboration with KAMs, Commercial Finance & Rebates department-Managing POP materials, purchase orders, and material code creation via SAP CRM/ERP. Key user & voluenteer for E2E re-engineering processes.-Extensive SAP CRM/ERP user

Compulsory Military Service-Dealing with financial matters related to payroll, military equipment & purchasing supplies.-Directly reporting to the base commander by preparing & providing fund allocation for the Hellenic Army Pension Fund. -Analysing financial reports & preparing budget proposals.-Creating PowerPoint presentations to facilitate planning meetings & producing data summaries using military software. -Responsible for the administration of classified records & transactions with the military mail service.

Greece

-Responsible for planning and implementation of summer on-trade promotional events for core spirit brands ( Jack Daniel's Old No.7 | Jack Daniel's Tennessee Honey | Aperol | Campari )-Coordination of activities with key stakeholders ( sales force advertising agencies )-Performed share of market and promo analyses for spirits & snacks categories in off-trade channel-Managed POP materials and Purchase Orders through SAP

B2B & B2C Business Developer-In charge of promoting campaigns for Vodafone and WWF Greece -Achieved B2B & B2C sales in outlets through continuous negotiation

Bsc With Honors In Economics, Economics

GPA: 7.17 | Last Semester's GPA: 8.2 | Total ECTS: 240

Economics & Business Administration, Erasmus+ Exchange Student