Vasilena Daskalova

Vasilena Daskalova Email and Phone Number

Marketing | eCommerce I Sales I Food & Beverage @ MONIN Europe Middle-East Africa
france, aquitaine, france
Vasilena Daskalova's Location
St Albans, England, United Kingdom, United Kingdom
Vasilena Daskalova's Contact Details

Vasilena Daskalova work email

Vasilena Daskalova personal email

n/a
About Vasilena Daskalova

Strategic thinker with visionary style and down-to-earth business approach ◦ Strong achiever and valuable team player with ‘can do’ behaviour ◦ Commercial professional with extensive MKTG & Sales background and profound understanding of the retail measurement

Vasilena Daskalova's Current Company Details
MONIN Europe Middle-East Africa

Monin Europe Middle-East Africa

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Marketing | eCommerce I Sales I Food & Beverage
france, aquitaine, france
Employees:
39
Vasilena Daskalova Work Experience Details
  • Monin Europe Middle-East Africa
    Head Of Trade Marketing, Uk&I
    Monin Europe Middle-East Africa Jan 2023 - Present
    Leading & developing a super talented, high-performing team of Brand & Trade marketeers
  • Monin Europe Middle-East Africa
    Trade Marketing & Ecomm Lead Uk&I
    Monin Europe Middle-East Africa Jun 2021 - Jan 2023
    London, England, United Kingdom
    Owning and planning the Trade Marketing activation calendar for all Wholesalers with functional responsibilities over BWS Wholesalers & On-trade key customers activations. Responsible for developing long-term grow strategy for the eCommerce channel with a special focus on Amazon & other eTailers.
  • Monin Europe Middle-East Africa
    Trade Marketing Manager Uk&I
    Monin Europe Middle-East Africa Apr 2020 - May 2021
    London, England, United Kingdom
    Lead all marketing initiatives with the On-trade Wholesale accounts, Amazon and other eTailers.
  • Nielseniq
    Senior Client Manager, Mars Wrigley Confectionery
    Nielseniq Nov 2019 - Apr 2020
    Oxford, United Kingdom
  • Nielseniq
    Senior Client Manager, The Coca-Cola Company & Innocent Drinks
    Nielseniq Aug 2016 - Nov 2019
    Oxford, United Kingdom
    We help our clients make decisions by delivering them insights on the market trends and consumers behavior.
  • Mangajo Drinks Uk
    National Account Manager
    Mangajo Drinks Uk Feb 2016 - Jul 2016
    Maintaining and developing the relationships with the UK&I customers (Premium wholesalers and multiple accounts) and supporting the International account handling. Analyzing the New business opportunities within the HoReCa channel.
  • Nestlé
    Key Account Manager
    Nestlé Apr 2015 - Oct 2015
    Bulgaria
    Built and successfully maintained mutually beneficial relationships with key customers (International Cash & Carry; Retail accounts) resulted in a steady sales value growth
  • Nestlé
    Wholesalers Manager And Channel Development Interim
    Nestlé Dec 2014 - Mar 2015
    Bulgaria
    Developed and implemented Channel programs with positive influence on the sales and category performance within Traditional trade channel
  • Nestlé
    Wholesalers Manager
    Nestlé Jan 2014 - Mar 2015
    Bulgaria
    Established and developed new distribution channel on a national level which contributed to the company’s profitable sales growth
  • Nestlé
    Brand Manager Culinary
    Nestlé Oct 2012 - Dec 2013
    Bulgaria
    Led successful innovations and renovations projects to set the base for further Market share and Sales value improvement of Meal solution category
  • Molson Coors
    Brand Manager Premium Brands
    Molson Coors Jun 2010 - Sep 2012
    Bulgaria
    Led successful market expansion of Staropramen; improved brand health levels of Stella Artois and Beck’s; maintained via specific activities Leffe and Hoegaarden
  • Molson Coors
    Trade Marketing Manager
    Molson Coors Apr 2008 - Jun 2010
    Bulgaria
    Initiated, developed and implemented Trade marketing programs led to impressive improvement of the in-store execution and company’s brands availability, visibility and accessibility
  • Reckitt Benckiser
    Area Sales Manager
    Reckitt Benckiser Jun 2007 - Apr 2008
    Bulgaria
    Drove up profitable top-line growth
  • Anheuser-Busch Inbev
    Area Supervisor
    Anheuser-Busch Inbev Jan 2004 - Jun 2007
    Bulgaria
    Proudly led, trained, coached and inspired HoReCa team to achieve best in class execution of the channel strategy on the field
  • Anheuser-Busch Inbev
    Sales Representative
    Anheuser-Busch Inbev Jun 2001 - Jan 2004
    Bulgaria
    Daily POC calls by plan in order to improve company’s presence on the market

Vasilena Daskalova Skills

Customer Management Brand Development P&l Management Forecasting Demand Planning Negotiation Leadership Coaching

Vasilena Daskalova Education Details

Frequently Asked Questions about Vasilena Daskalova

What company does Vasilena Daskalova work for?

Vasilena Daskalova works for Monin Europe Middle-East Africa

What is Vasilena Daskalova's role at the current company?

Vasilena Daskalova's current role is Marketing | eCommerce I Sales I Food & Beverage.

What is Vasilena Daskalova's email address?

Vasilena Daskalova's email address is va****@****itza.bg

What schools did Vasilena Daskalova attend?

Vasilena Daskalova attended University Of Economics - Varna.

What skills is Vasilena Daskalova known for?

Vasilena Daskalova has skills like Customer Management, Brand Development, P&l Management, Forecasting, Demand Planning, Negotiation, Leadership, Coaching.

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