Vasilena Kamzhalova Email & Phone Number

Sofia, Sofia City, Bulgaria (Remote)

• Developing custom digital marketing strategies for clients based on their business offer, goals, and budget, resulting in increased conversion rates• Conducting thorough market research and competitive analysis to identify target audiences, key messaging, and optimal channels for maximum ROI• Building and managing social media accounts of clients• Developing and executing comprehensive social media content plans that align with the clients’ marketing objectives, brand voice, and target audience, including but not limited to Facebook, Instagram, and LinkedIn• Optimising content for social media platforms and ensuring it is distributed on the appropriate channels, including scheduling and publishing content across social media channels• Planning, creating, and managing paid advertising campaigns for clients across various platforms, including Facebook, Instagram, Google Ads, and LinkedIn• Providing regular reporting and analysis of campaign results, including recommendations for improvement and future optimization• Creating visually compelling designs and ad copies that drive conversions and align with the brand language of the client• Uploading and styling blog articles to the agency’s website• Providing monthly reports for clients with KPIs through but not limited to Google Analytics • Staying up-to-date with the latest trends and best practices in digital marketing• Working in a close relationship with the Account Manager and other team members

Remote

• Managing Facebook Ad Campaigns, copywriting, analysing data• Generating social media content plans and creating designs, using Canva and Photoshop• Building the company's website using WordPress• Developing influencer marketing strategies and communicating with influencers• Creating promotional materials such as brochures, business cards, presentations, posters, etc.

Plovdiv, Bulgaria

• Managing the execution of new brand projects within the beauty and personal care industry. Developing brand concepts, go-to-market strategies, and market analysis in over 10 foreignmarkets• Creating mock-ups of e-commerce websites and visual elements such as logos, packaging,brochures, etc.• Product development planning – inventory tracking, generating product barcodes, calculatingprices and discounts• Working closely with managers, designers, web developers, and assigning tasks to team members• Using analytical tools such as Google Analytics, Facebook Insights, and Smartlook to monitor andevaluate the company’s KPI’s • Editing files using Visual Studio Code from FileZilla FTP client• Managing website content and functionalities, using the company's WMS – uploading newproducts, data entry, uploading banners, photos, etc.• HTML text styling and formatting

Plovdiv, Bulgaria

• Building and managing Facebook Business Manager accounts. Planning, creating, and managingFacebook Ad Campaigns across foreign markets, allocating a daily budget of €50- €500.• Writing engaging ad copies that drive conversions and align with the brand language• Participating in the planning and execution of thematic and seasonal marketing campaigns,including Black Friday, Christmas, Easter, etc.• Installing and managing Facebook pixels, veryfing domains• Creating custom audiences and lookalike audiences• Providing daily reports which include ad spend, ABS, ACOS, and ROAS data• Developing social media content plans and creating consistent content on Facebook andInstagram, using Canva• Developing and managing inlfuencer marketing campaigns • Creating and monitoring email marketing campaigns on MailerLite

London, England, United Kingdom (Remote)

Working in a team with other market research interviewers with the purpose of collecting data for the conduction of various marketing research projects (B2B/B2C), developed by our B2B clients such as Gallup International, European Commission, European Bank, and London Economics.• Conducting interviews through CATI (Computer-Assisted Telephone Interviewing) system • Negotiating with people belonging to a project sample in a professional manner in order to convince them to participate in a project and conduct an interview. • Translation of surveys and any documents related to a particular project from Bulgarian to English, and vice versa• Participating in recruitment activities when necessary, such as conducting language tests with new job applicants via Zoom Video Communications• Participating in quality control activities such as listening to the recordings of the interviews which my colleagues have conducted, and providing feedback to them for improvement

Bachelor Of Arts - Ba, Marketing, First Class

Marketing Fundamentals

Undertook 7 courses as part of the Marketing Fundamentals Program, covering the core areas of digital marketing - Marketing Basics.

High School Diploma, Business Administration And Management, General, 5.80

Education record