Run assessment of UNDP projects worldwide for impact, effectiveness, and alignment with UN Sustainable Development Goals (SDGs) through Project Quality Assurance.

Giving back to the community by empowering Product Marketers and First-Time Managers to overcome professional and personal barriers and unlock their growth. Chat with me here: https://app.growthmentor.com/mentors/dmitry-vasiliev

Developed executive programs for mid-career marketing professionals. Led three academic tracks in "Global Marketing", "Marketing Crisis Strategies" and "B2B, B2C and B2G Marketing". Acted as academic supervisor for final capstone student projects.https://marketing.hse.ru/about/team/vasiliev

Strelka KB is a leading urban development consultancy, specializing in developing countries with clients from city authorities to private companies.Led a team of 20 direct reports on strategic projects in sustainable development of cities and regions in developing countries: – Managed Spatial and Socio-Economic Strategy — 2030 for a municipal district to enhance the lives of 26K residents by creating 4K new jobs, increasing income by 61%, improving road, gas, and electricity access for 36 rural settlements, enhancing tourism threefold and doubling city tax revenue within 10 years. – Headed development of a Tourism Strategy — 2035 for a macro territory of 9 regions aiming to drive visits of 15M+ national tourists. New infrastructure positively impacts the lives of 16M residents by creating 41K (+11%) jobs in the hospitality sector and giving access to roads for 3K settlements within 15 years. – Supervised inputs into the due diligence analysis of 50+ social infrastructure projects like hospitals, schools, roads, and transportation, giving access to social services for over 16 million people. Prepared and presented investment assessments to the National Development Bank. – Developed a methodology, including data collection and management, to assess tourism traffic based on mobile operator big data, which counted the segments of tourists that were previously neglected by traditional statistical methods. Approved by the National Tourism Office.– Designed 10+ policy memos for mayors and governors on diverse subjects like sustainable infrastructure, public-private partnerships, and socio-economic regeneration plans, guiding strategic decision-making in policy formulation and budget allocation.

As an invited expert in urban technologies, developed the Waze Carpool Go-To-Market Strategy — 2020 in Brazil, which engages public and private sectors and the user community. Secured budget for a plan

Combined the roles of Global Growth Lead for growth marketing of Google Maps (1B+ users product) focused on bringing best in class experience to more users worldwide and Global Privacy Lead focused on empowering users with easy control of location settings Global Growth Lead– Created and headed a cross-functional global acquisition and onboarding strategy for Google Maps iOS, which resulted in 5% of global installs volume and 10% of YoY active users growthQuantified international market opportunities for Google Maps based on business and behavioral data inputs, funneling into ROI analysis. Completed competitor research and identified Google Maps advantages. Devised business recommendations on market prioritization for acquisition campaigns and secured annual budget approval from leadership– Performed user lifetime analysis to identify critical obstacles throughout the customer journey and improve conversion metrics from application installment to active usage. Informed product improvement.– Measured the efficiency of marketing initiatives through analytics dashboards based on a set of performance metrics to inform media spending and creative formats– Prepared data visualization for presentations from weekly team meetings to quarterly updates to Directors and Vice PresidentsGlobal Privacy Lead– Contributed to the first Privacy-Marketing Strategy for Google Maps and set up a success tracking system and methodology, which resulted in revamped privacy product experience for 1B+ users-Drove large-scale Privacy Marketing efforts for upgraded Google Maps Timeline, which ensured greater understanding of shared users’ data. The new feature was publicly recognized by, for instance, Conde Nast US and the US Key Opinion Leaders

Drove Google Search market share in Russia by making Google brand closer to local users (as Google Search is #2 in Russia) – Designed survey questionnaires and conducted more than 10 qualitative (through focus groups, individual user experience studies) and 20 quantitative user pieces of research (online mobile panels, paper-delivered surveys, and social media listening). Analyzed survey data to understand the biggest user use cases and decide on Google consumer products marketing strategy– Orchestrated planning, development, and landing of integrated marketing campaigns for Google Search to attract new users, which resulted in 5pp YoY share growth– Executed analysis and involved engineering resources to improve quality for Google Search in Russia for 10M users

- Initiate and develop a local long-term bran platform “Online readings by Google” (4 years in a row) to win local love for Google brand in a highly competitive and politically challenging Russian market (Google is #2 search engine in Russia after local player Yandex). - Successfully build a project team and led 4 external agencies and 3 partners, and huge internal international cross-functional team (PR, GR, Marketing) with minimal budget to deliver 2 global award-winning brand campaigns within a created brand platform: "Karenina. Live Edition" in 2014 and "Chekhov is Alive" in 2015. - Conducted brand perception & user insights researches

- Build Google+ engaged community of brands, key opinion leaders and users: x2 increase of sport accounts in Google+ (+80 partners), +50% av. active users. - Negotiated co-marketing partnerships and sponsorship deals with community stakeholders and biggest Google clients Coca-Cola, KIA Motors, Adidas, Unilever and Blizzard.

Oversaw Colgate-Palmolive digital presence in social network accounts and websites. Led integration of an innovative measurement system that tracks marketing ROI across both digital and traditional media channels