Vasiliki Petrou

Vasiliki Petrou Email and Phone Number

Founder and CEO @ Veralis Group Limited
London, GB
Vasiliki Petrou's Location
United Kingdom, United Kingdom
Vasiliki Petrou's Contact Details

Vasiliki Petrou work email

Vasiliki Petrou personal email

n/a
About Vasiliki Petrou

A charismatic Group CEO with 30+ years of diverse international experience. Appointments in multiple countries running businesses with P&L, managing complex networks of global brands and teams covering multiple regions. Founded the Unilever Prestige division from the beginning, bought and led a portfolio of 10 companies; Led 10 CEOs and founders and a portfolio of luxury beauty companies with global P&L responsibility (€3.5 billion in retail sales). A visionary of future growth opportunities. Extensive experience in M&A, acquiring companies and managing for growth. Established a new to the world business model of Acquisitions and value creation. Chairwoman of Cosmetic Executive Women UK Industry Board. Board member of Unilever Ventures, Dermalogica, Murad, Living Proof, Hourglass, Kate Somerville, REN, Tatcha, Paula’s Choice,k18 until July 24.Fulbright Scholar. Kellogg Fellow of International Women Leaders.

Vasiliki Petrou's Current Company Details
Veralis Group Limited

Veralis Group Limited

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Founder and CEO
London, GB
Vasiliki Petrou Work Experience Details
  • Veralis Group Limited
    Founder And Ceo
    Veralis Group Limited
    London, Gb
    View
  • Nexus Brands Group
    Non Executive Board Member
    Nexus Brands Group Jan 2022 - Present
    Orange, California, Us
    View
  • Cew Uk
    Chairwoman
    Cew Uk Apr 2016 - Present
    London, Gb
    View
  • Unilever
    Ceo, Unilever Prestige
    Unilever Jan 2014 - Jul 2024
    Blackfriars, London, Gb
    Led the creation of Unilever Prestige as a founder; Led the M&A of 10 amazing beauty companies. Managed the portfolio with global P&L responsibility. Leading a group of 10 CEOs. Leading organisation of 3000 people. Created a new to the world business model for the luxury industry hailed as pioneering by thought leaders in the beauty industry.
    View
  • Unilever
    Vice President Personal Care
    Unilever Nov 2012 - Dec 2013
    Blackfriars, London, Gb
    New Business Development
    View
  • Procter & Gamble
    Global Managing Director
    Procter & Gamble Sep 2008 - Jun 2012
    Cincinnati, Ohio, Us
    Led Max Factor Global Business ( + $1 billion): Architecture, advertising, digital, launch of new category segments, distributor networks. Created a new to the world organizational innovation capability (process, systems, inspiration, culture).
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  • Procter & Gamble
    Marketing Director
    Procter & Gamble Sep 2005 - Sep 2008
    Cincinnati, Ohio, Us
    Global Franchise Leader on Innovation across Beauty & Grooming, Global Multi-Brand Commercial Innovation leading global regions
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  • Procter & Gamble
    Uk Marketing Manager Haircare
    Procter & Gamble Sep 2003 - Sep 2005
    Cincinnati, Ohio, Us
    Led all Haircare business in the UK
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  • Procter & Gamble
    Global Marketing Manager Hair
    Procter & Gamble Dec 1999 - Sep 2003
    Cincinnati, Ohio, Us
    Launched a new to the world HairCare brand globally
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  • Procter & Gamble
    Brand Manager Pampers Greece
    Procter & Gamble Sep 1996 - Dec 1999
    Cincinnati, Ohio, Us
    Led Pampers brand to double digit growth
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  • Procter & Gamble
    Associate Brand Manager Switzerland
    Procter & Gamble Sep 1993 - Sep 1996
    Cincinnati, Ohio, Us
    Led global distributor network on all P&G business with Export markets.
    View

Vasiliki Petrou Skills

Brand Equity Customer Insight Consumer Products Global Marketing Brand Management Marketing Fmcg Brand Architecture Shopper Marketing Marketing Management Consumer Behaviour Strategy Advertising Digital Marketing Product Innovation International Marketing P&l Management Consumer Insight Segmentation Integrated Marketing Luxury Goods Brand Communication Consumer Insights

Vasiliki Petrou Education Details

  • Columbia Business School
    Columbia Business School
    Marketing
  • The University Of Texas At Austin
    The University Of Texas At Austin
    American Literature (United States) And Communications

Frequently Asked Questions about Vasiliki Petrou

What company does Vasiliki Petrou work for?

Vasiliki Petrou works for Veralis Group Limited

What is Vasiliki Petrou's role at the current company?

Vasiliki Petrou's current role is Founder and CEO.

What is Vasiliki Petrou's email address?

Vasiliki Petrou's email address is petrou.v@pg.com

What schools did Vasiliki Petrou attend?

Vasiliki Petrou attended Columbia Business School, The University Of Texas At Austin.

What skills is Vasiliki Petrou known for?

Vasiliki Petrou has skills like Brand Equity, Customer Insight, Consumer Products, Global Marketing, Brand Management, Marketing, Fmcg, Brand Architecture, Shopper Marketing, Marketing Management, Consumer Behaviour, Strategy.

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