Tech marketing, integrated marketing campaigns, digital strategy, copywriting, content creation, content curation, SEO content, collating press, art direction, social media strategy, marketing strategy, translation (Russian/English), technical texts, technical translation, marketing automation, inbound marketing (converting and nurturing leads)

Developing, implementing and executing strategic marketing plans for the MEIA region – all brands in order to attract potential customers, retain existing customers and expand the Zumtobel Group market reputation along all levels.Developed, coordinated, implemented and adjusted marketing strategies to ensure business targets are achieved and exceed. Created and executed multi-year & annual marketing strategy and plan.Developed and executed communication platforms, promotions and… Show more Developing, implementing and executing strategic marketing plans for the MEIA region – all brands in order to attract potential customers, retain existing customers and expand the Zumtobel Group market reputation along all levels.Developed, coordinated, implemented and adjusted marketing strategies to ensure business targets are achieved and exceed. Created and executed multi-year & annual marketing strategy and plan.Developed and executed communication platforms, promotions and tools based on customer insights including CRM integration.Set up regional/country websites, online product catalogue and product launches. Identificated and communication the best practice.Produced valuable and engaging content for website and blog that attracted and converted target groups.Measured and reported performance of marketing campaigns, gained insight and assessed them against goals.Deployed successful marketing campaigns and owned their implementation from ideation to execution, with timelines and deadline met.Opened up market potential to ensure continuous expansion of the business to achieve optimum balance between market share and long-term profitability.Liaised closely with Global Business Groups Marketing to provide input about segment and marketing ideas, etc.Responsible for Showroom/Office upkeep and maintained that is ready for client presentations/seminars and enhanced the premises with ongoing refreshing of material and surroundings.Responsible for the marketing budget.Developd and executed – in cooperation with HR – company training plans.Created an environment orientated to trust, open communication, creative thinking.Ensured policies are respected and Code of Conduct is enforced.  Show less

Supported marketing and corporate communications across the organization, traveling to Jonkopping, Sweden Headquarters as needed. Managed internal and outward marketing and PR on the Middle East and Far East markets, maintaining marketing and comms systems across the practice. Organized on- and off-site marketing activities and traveled frequently across locations to adopt best practice methods. Liaised between cross-functional teams and department, facilitating discussions with subject matter… Show more Supported marketing and corporate communications across the organization, traveling to Jonkopping, Sweden Headquarters as needed. Managed internal and outward marketing and PR on the Middle East and Far East markets, maintaining marketing and comms systems across the practice. Organized on- and off-site marketing activities and traveled frequently across locations to adopt best practice methods. Liaised between cross-functional teams and department, facilitating discussions with subject matter expert. Successfully delivered critical change management communication during company restructuring and rebranding.Launched and implemented e-Learning “Knowledge Platform” web project with guidelines from corporate headquarters.Reinvigorated and enhanced company image and content for the monthly newsletter.Implemented marketing automation tool Pardot within the Salesforce ERP integration in the Middle East branch.Coordinated the successful launches of Fagerhult Group events and conferences for over 500 attendees.Created the design and content of branded publications including flyers, brochures, badges, invitations and other printed marketing designs.Collaborated in the execution of trade shows and exhibitions with cross-functional teams (e.g. Lux Middle East 2016, The Middle East Smart Lighting & Energy Summit, Light Middle East trade show).Served as member of an international team selected to work with public relations agencies to arrange press conferences/releases, quarterly financial results and annual meetings.Spearheaded Corporate Social Responsibility (CSR) events within a UAE lighting community.Supervised lighting design, technical and commercial processes and documentation, sales support, value engineering, special product application, specification. Show less

Internal and outward marketing and PR on respective markets, marketing coordination between the mother company and the local branch; collating press information; updating website using content management system; producing marketing material in maintaining graphic standards across the practice; cataloguing and copyrighting.Technical and commercial supervision, sales support, lighting design, value engineering, special product application, specification, preorder service: quotations… Show more Internal and outward marketing and PR on respective markets, marketing coordination between the mother company and the local branch; collating press information; updating website using content management system; producing marketing material in maintaining graphic standards across the practice; cataloguing and copyrighting.Technical and commercial supervision, sales support, lighting design, value engineering, special product application, specification, preorder service: quotations, logistics and pricing.Task Force, Special Project (Sweden): Troubleshooting and fine-tuning of the commercial and marketing processes between the mother company and the Russian affiliate. The task was to inspect all the company's departments and their functioning to provide more efficient international support for the branches. Show less

Project supplies of Scandinavian design, incl. lighting; Branching out;Marketing and strategy