• Website design and optimization ideas targeting better online presence.• Development of online marketing strategies – SEO and PPC acquisition campaigns.• Landing page optimization – graphic design ideas and content creation. • Keyword research, prioritizing and optimization for higher rankings.• Developing copy for the web – pages, blog, social media and ads.• Building internal linking structure and quality backlinks.• Research of competition to identify market share opportunities. • Developing social media campaigns to grow fan base and drive website traffic.• Development of business partnerships – coordinating off and online opportunities.

• Website performance analysis via reporting utilizing variety of tools.• On and off page optimization strategies development driving higher search rankings.• Keyword research with emphasis on long-tail keywords and strategic writing content.• Developing copywriting strategies, writing and coordinating other copywriters.• Constant landing page and internal linking optimization and website structure.• Backlinks evaluation and strategy based on SEO best practices and trends.• Research competition to identify and evaluate market share. • Develop social media and email marketing campaigns – copy and design coordination.• Create press release and develop connections to improve offline and online media coverage.

• Develop and coordinate all marketing and advertising strategies and promotional campaigns.• Prepares marketing reports by collecting, analyzing and summarizing sales data.• Supports sales data by providing sales and market data and identifying trends.• Track PPC ads performance and optimize for greater results and ROI.• Coordinate SEO campaigns including keyword research and content creation.• Manage and coordinate sponsorship campaign for Susan G. Komen, in particular, company support during Susan G. Komen Chicagoland marathons.

• Keyword research, analysis and content marketing strategy development.• Copywriting with strong emphasis on long tail keywords bringing website traffic.• Optimizing content for video and image search (YouTube and Google Image search).• Multimedia project ideas, development and implementation for better search visibility.

• Create and gather all publicity material. Provide support to ensure media coverage.• Develop materials for media outlets. Fact Sheets for Media Kits. • Write press releases and media advisories as assigned.• Write stories, articles, briefs or features for a variety of communication vehicles, internal and external, to support events.• Pitch stories to local media, then update and report on media activities.• Maintain/create all public relations files including event, photo, and clipping files. • Research various topics including but not limited to media outlets, contacts, directions.

• Researching media contacts and developing press list and databases.• Developing of media kit, write press releases, blog posts and fundraising research materials.• Assisting with developing presentations, creating flayers, marketing materials • Creating presentation tables and providing on-site support to press related events.• Writing sample news stories and assisting with administrative duties when necessary.