Vasily Kashkin Email & Phone Number

My projects for both local and international companies include: - Marketing research & strategy, both for local and international markets; (accomplished over 60 projects during the last 10 years) - Sales & business development, digital promotion; (5 projects of sales & business development) - Social media research & marketing; (accomplished 12 projects) - Public relations and Government relations; brand’s reputation management; (I created and published over 100 articles in business-magazines on marketing, economic research, finance, management) - arranging sales outsourcing both digital and with telesales, telemarketing; (8 successful projects of sales outsourcing) At the same time I conduct my own trainings & courses (both for universities and companies) on B2B marketing, export marketing, public relations, marketing and economic research, sales trainings and coaching. Working with large international companies, such as Mitsubishi, MAN, Komatsu, General Electric, Iveco, Sojitz, Volkswagen, Volvo, Raiffeisenbank, European bank for Reconstruction and Development, ING Bank, Unicredit bank, Intesa, BSGV and a number of local companies in China, Russia and in Germany.

Russia

The agency provides our customers (mainly B2B companies in Russia and CIS) with the following:- Market researches, both qualitative and quantitative (benchmarking, competitors researches, researches of demand, researches of foreign markets, data analysis etc.) - Training and coaching individuals customers as sales&marketing managers (I featured as a coach);- Business events, sales trainings, education in field marketing - Public Relations, Government relations, reputation management; - Digital marketing, incl. SEO, Social media marketing, internet advertising, E-mail marketing etc.- Sales outsourcing, telesales, telemarketing (managing our own telesales call-center);- Management consulting, marketing strategy & plan. Calculating ROI of marketing expenditures, working out plans for sales and marketing, KPI and motivation for sales managers, CRM introduction, Data analysis etc.Some of our customers: http://www.novmr.ru/clients/

http://www.reglament.net/leasing/fin_risk/ http://www.reglament.net/leasing/regionhttp://panor.ru/magazines/director-po-mark-i-sbity.html

Association is the large industrial union, joining over 200 financial leasing companies (about 80% of Russian market), with aggregate assets over 30 billion USD. My duties included:- Work out new services for Association members (legal support, marketing support, consulting, analytics and information);- I established professional Training Center (“Financial Leasing Academy”, over 300 students a year);- Conducted market researches, set up market statistics, rankings and ratings of companies; - Editing industrial magazine «Leasing and Investments». - I created articles for leading Russian media about national and worlds leasing industry;- participated in international cooperation, in LEASEUROPE activities (European Federation of Leasing Company Associations http://www.leaseurope.org/) created articles for “World Leasing Yearbook”, etc.- arranged large international business conferences, for example, “Worlds leasing industry: trends and prospects of growth”, with about 200 participants from different countries

JSC “Rosagroleasing” – leading financial leasing company in Russia and in Europe, with equity of 3 000 000 000 USD. The company operates both with governments and private investments, it works primarily is a development institution in agricultural industry and rural economy.My responsibilities included: - to conduct researches of leasing market, agricultural markets worldwide, markets of agricultural machinery and equipment, food equipment, breeder cattle markets etc. - work out and implement marketing and PR strategy of the company- work out the programs of sales promotion, new leasing services and programs, export and import programs, customers loyalty. - provide Agricultural Ministry with reviews and statistics on request. Analytics and PR support of governmental agricultural development programs;- Public Relations – creating articles, interviews, reviews for media. Speaking as representative of the company with Media, in conferences, etc.- Development of company’s website, editing and publishing corporate magazine, participating in industrial exhibitions. https://www.rosagroleasing.ru/

“Expert RA” is the largest Russian Credit Rating agency, issuing yearly credit ratings of about one thousand corporations, banks, insurance and financial companies, regions, and their debts. The Bank Ratings Department dealt with assessments of banks’ creditworthiness, researches of financial market segments, holding the conferences and seminars in the field of banking, edition of researches. During my work there I created 30 research papers and articles on banking and finance, issued a number of credit rating and rankings, participated in adaptation “Basel-2” principles of banking regulation to Russian banking industry. Another duty was to provide analytic support for the Parliament of the Russian Federation in process of making amendments in banking, financial leasing and factoring legislation.www.raexpert.ru

Ph.D., Doctor Of Economy, Dissertation In Global Finance & Economics

Master'S Degree, Global Economy And Finance