Vasily Tkachenko Email & Phone Number

Москва, Россия

Geo strategies for regions were implemented: network planning, technology application, pricing and products segments, service levels. General convergent business strategy is being implemented. Revenue growth up to 8% per year, convergent clients base growth up to 70% penetration in home broadband users, convergent clients leader in market share in Russia. Prepared a few parts of the federal strategy in the field of fixed-line communications of the Russian Federation "Strategy 2035".In charge of:Business analytics and strategy – convergent product, home broadband, TV and smart home: data digging, data lakes development, P&L efficiency controlling, planning, budgeting and forecasting all key business metrics, ML models development.

Moscow

Area of responsibility – Pay TV and Broadband. Duties• Product strategy and LTV• Product BFR development and control• Pricing and promotions• Market analysis• Business development (evaluation of greenfield and M&A projects)Accomplishments • Achieved 4-6% revenue growth on TV and broadband in 2017 and 2018 and became the fastest growing broadband operator (2017) and TV (2018)• Reached 8% growth in TV and broadband subscriber base in 2018 • Changed the balance flow of customers across competitors into positive growth of MTS base• Launched bundled products of fixed and mobile services with a single account across Russia

Москва, Россия

Area of responsibility – Pay TV and Broadband.Duties• Making common product and service standards in new assets• Marketing strategy• Market positioning• Analysis of market trends• Pricing• Promotion and advertising • Business development (evaluation of greenfield and M&A projects) Accomplishments• Increased the subscriber base of Pay TV by 2.5 times• Transferred 90% of analog TV subscribers to digital with 25-30% increase in revenue• Increased service penetration by 1 household more than twofold with ARPU rising by an annual average 8-9%.

Moscow

Area of responsibility – fixed-line services.Duties• Promotion and advertising• Pricing• Development of products and services• Development of bonus programs• Analysis and market research• Development and implementation of incentive programs for sales and serviceAccomplishments • Increased market share in Pay TV from 4% to 9%• Created common standards of customer service, increased NPS from 14 to 26 on average• Increased ARPU by an annual average 6%.

Moscow

Area of responsibility – marketing of IT solutions for telecommunication operators.Duties • Product management• New product development – full cycle of market launch• Marketing and promo: exhibitions, digital, AIM and PoSM, event marketing, PR• Business development (pre-sale). Accomplishments• Successful pre-sale OTA solutions for MegaFon North-West (signed contract worth > $1 million)• Developed and launched in beta version of OTA-based product for Far East mobile operator.

Developed and implemented complete commercial strategy to renew the company on the market. Balanced between subscribers and revenue growth. Optimized a range of business processes.

Business Planning

Coaching, Change Management, Stress Management, Situation Management

Strategic Management

Specialist, Physics, 5

Diploma's titled “Effects of torch discharge on water bactericidal characteristics”, 1998. Published in University Science Journal, 1998.