Vasken Guiragossian Email & Phone Number

Menlo Park, Ca, Us

Campbell, Ca, Us

Leadership role responsible for driving growth across 8x8’s global brand, corp comms, AR/PR, creative, social, content, and customer advocacy.

Remote, Global, Us

• Advisory role spearheading growth beyond $100M ARR for self-funded SaaS startup by strengthening perceptions of Aha! as a premium, expert, and bold brand.• Redesigned the Aha! brand in first 6 months through connected brand platform strategy, breakthrough visual identity, and consistent creative execution across earned, owned, and paid channels.• Lifted brand awareness, reach, and engagement through data-driven campaign strategy and execution.

San Mateo, California, Us

• Drove 170% growth to reach $500M ARR by initiating and implementing marketing strategies to advance reputation, promote employer brand, and transform perceptions from emerging Indian startup to global SaaS powerhouse. • Rebranded Freshworks in first 6 months to increase investor familiarity and trust for IPO, while delivering 10x target of $1B+.• Cultivated 25% new logos pipeline of 60,000+ customers through product-led growth and segment marketing strategies.• Grew awareness 11 points and positive sentiment 15% with decision makers through go-to-market integrated campaigns.• Slashed $15M of annual spend for paid search by growing organic qualified site visits and purchase intent for Freshworks products through technical SEO, brand taxonomy, optimized content, domain consolidation, and backlink strategy.• Overhauled website to deliver 10% increased lead volume, 13% improved conversions, and 20% lower bounce rates.• Boosted brand loyalty organically with 36% YoY growth in social followers and 13% rise in positive sentiment.

Santa Clara, Ca, Us

• Powered 422% growth to reach $5.89B ARR by cultivating key business opportunities to drive relevance with C-suite leaders and elevate brand perceptions from tactical ITSM vendor to strategic platform partner.• Rebranded ServiceNow in first 6 months to boost market cap 9x and become the #2 largest SaaS company in the US.• Spiked brand prominence 20% in all key brand health categories to rank as Forbes #1 Most Innovative Company in World.• Lifted C-suite awareness and consideration 12 points with groundbreaking media campaign to achieve company goal of deals larger than $10M, while winning Constellation's Best New Enterprise Software Marketing of the Year.• Transformed web experience to grow digital acquisition 18% and customer retention 98% with analytics methodology.• Designed employer brand to attain #9 ranking on Glassdoor’s 100 Best Places to Work and Great Place to Work Certified.• Negotiated 30% efficiency gains by implementing agency consolidation, content reuse, and reduction of duplicative work.• Hired, developed, and mentored internal team of 65 and external network of agencies to create a Global Center of Excellence.

Houston, Texas, Us

• Built HPE’s brand from the ground up in 1 year as part of the largest, most complex corporate demergers in history to bolster the IPO as a Fortune 100 company with $50B annual revenue and achieve #44 ranking on Interbrand’s Best 100 Global Brands.• Guided 18% revenue growth with launch of thought leadership platform to strengthen reputation, authority, and influence while activating 1.3M+ subscribers in less than 6 months.• Slashed marketing costs 25% with shift from large volume of custom one-off projects to repeatable, scalable brand templates.

Palo Alto, Ca, Us

• Redesigned HP.com by applying data-driven diligence and compelling storytelling to increase consideration and click through rates for 130M site visits per month and $120B annual revenue. • Implemented B2C e-commerce and B2B SaaS web experiences to win Best in Class by Interactive Media Awards.

• Rebranded Eye-Fi, a Series B tech startup, including category creation strategy, digital marketing, and brand partnerships to attain goal of 1M+ customers. • Designed cloud photo sharing app to win SXSW Interactive Award for Eye-Fi iPad App Experience.

New York, Ny, Us

• Designed best-selling book series for lifestyle brands, including Pottery Barn, Williams-Sonoma, Martha Stewart Living, and Lowe’s to pioneer Time Inc.’s profitable custom publishing business. • Revamped Sunset Magazine’s brand and e-commerce site to grow 20% of all sales online.

Burbank, Ca, Us

• Created movie logos, posters, toy packaging, and sponsorship activations for Warner Bros.’ highest-grossing franchises, including Harry Potter, Batman, Superman, and Space Jam.• Rebranded the Looney Tunes franchise to catapult revenue from $250M to $2B for global licensing business.

Pasadena, Ca, Us

• Mentored students and taught evening college course in Advanced Typography Design at alma mater.

Bachelor Of Fine Arts - Bfa, Graphics And Advertising Design

Bachelor Of Arts - Ba, Design