Joseph Vasquez Email & Phone Number

Basking Ridge, Nj, Us

Houston, Tx, Us

• Developed product vision, solutions, and use-cases through documentation, designs sketches/wireframes, interaction flows, prototypes, and visuals• Worked closely with software development and design teams to ensure products are released on time and on budget• Developed and presented business cases and use case studies to secure funding for new SaaS and mobile app products, marketing and ongoing maintenance• Formed and managed product development and marketing teams, as well as, identify 3rd-party partners and vendors including back-end developers, UX/UI designers and full-stack coders based in different time zones and locations• Managed and prioritized user stories, product backlogs, sprint planning, user acceptance criteria, etc.• Led scrum, daily stand-ups, focus groups, business meetings across cross-functional teams, stakeholders, sponsors, users and clients• Researched and analyzed data, competitive landscape and industry outlook and wrote reports• Worked with senior management and product team to create product roadmap.• Managed entire software and product development life cycle • Agile methodology practitioner in product development and deployment of custom cloud-based SaaS platforms and native applications• Directed and assigned tasks for back-end and front-end development teams to ensure projects are completed on time and on budget• Wrote and presented product/project scope, requirements, user stories, feedback, etc.• Assigned and monitored tasks, progress and solved any roadblocks and challenges faced during product development• Managed QA and User Acceptance Testing and documented any bug issues, inefficiencies and user experience• Implemented mobile payment integrations such as Stripe, WePay, Authorize, etc. • Utilized various project management software including JIRA, SmartSheet, and CRM tools including Power Platform, Dynamics, among others

London, Gb

• Managed and produced various digital communications for major oil and gas companies based on clients’ requirements and objectives• Maintained client communications and oversaw production teams, vendors and partners to ensure projects are completed on time and on budget• Oversaw script development and film production created utilizing animation, 3-D/360-degree, VR, AR and immersive technology for HSE training, community relations, employee communications, issues management, etc.• Introduced and secured new business opportunities with vertical markets including technology, medical, financial and professional services among others.• Wrote proposals, budgets, requirements, timelines, sales decks and plans• Advised senior executives and development teams on business and marketing strategies• Counseled client project managers on digital communications strategies and provide ongoing updates through reports and conference calls• Created and presented proposals to new business prospects

Houston, Tx, Us

Founded VASQ PR, a full-service digital PR and marketing agency, specializing in technology, business-to-business, retail and restaurant sectors, in Austin, TX in 2009. The company moved to the Houston area in 2016 while maintaining a presence in Austin. In 2017, VASQ PR was named as one Houston's top 20 PR firms. Following are duties performed for clients:• Developed and implemented ongoing digital marketing and PR strategies increasing sales and revenues year over year• Launched rebranding campaign overseeing all aspects of development from ideation to execution• Wrote press releases, media alerts, byline articles, taglines, copy, script and content for marketing materials used in social media, online and TV ads, email marketing, blogs and websites• Created PR campaigns that secured local and national news coverage with key media outlets, blogs, online and traditional news outlets• Developed media plan and managed media budget efficiently for social media, mobile app, online, TV and print ad buys• Analyzed and utilized data and metrics of Facebook Ads, Instagram Ads, Google Adwords and In-App Ads for marketing campaigns• Built brand recognition and increased app installs for start-up mobile app company through strategic in-app ads, social media ads, email marketing, Google Adwords and Facebook Marketing campaigns• Developed content and layout for websites, landing pages, Facebook pages, apps, etc.• Launched cause-related PR and social marketing campaigns that have raised millions of dollars for charity partnersClient experience include Rudy's "Country Store" and Bar-B-Q, Iron Cactus Restaurants, Johnny Carino's Restaurants, Z'Tejas Restaurants, Cupcakes Gourmet, Duracell, Bacardi, Anheuser-Busch, Starbucks, KokoFit Club, Gizmoquip/SMSTracker, SnapPages, University of Michigan, DHL, Georgia State University, IDT, MySurgeon, Audiovox, Weather Channel, among many others.Contributing writer for Lake Travis View, Austin-American Statesman Newspapers

Dallas, Tx, Us

• Responsible for leading all PR, sales and marketing campaigns for new and existing mobile app products• Wrote business plans, product information materials, project scope requirements, service level agreements, case studies and budget proposals• Supervised developers, designers and 3rd party vendors across various locations• Wrote project scope requirements for new products and existing products including flagship app, SMS Tracker, an Android app with more than a million installs designed for parents to monitor their kids’ incoming/outgoing text messages, MMS messages, real-time location and history, among other features.• Wrote business case documents for enterprise version of SMS Tracker• Increased Android app installs to more than a million generating sales revenue growth of 50% year over year • Directed developers and designers on website redesign, product landing pages, database development, content management systems and software integration• Wrote and assigned tasks for developers and participated in daily scrum meetings• Managed QA teams and testers and documented feedback on user experience and bug issues to ensure timely delivery• Orchestrated product marketing launch of new and existing utilizing multiple channels including online marketing, social media, SEO and traditional PR tactics • Analyzed data of product marketing campaigns and provided recommendations to CEO• Implemented Agile methodologies in product management

Us

• Started as Account Executive and promoted to Vice President within three years• Increased firm revenues through new business and growing existing clients• Acted as senior counsel to clients and managed 5-10 direct reports to ensure success of PR and marketing campaigns• Developed and directed PR and marketing plans for business to business clients in technology, shipping/logistics, professional services and education• Wrote speeches, op-ed articles, press releases, etc. for clients• Managed budget for PR and marketing campaigns• Started integrating social media campaigns within PR plans and created first social media practice for the agency• Consistent agency winner of employee and leadership awards