Joseph Vasquez Email & Phone Number

Basking Ridge, NJ, US

Houston, TX, US

• Developed product vision, solutions, and use-cases through documentation, designs sketches/wireframes, interaction flows, prototypes, and visuals
• Worked closely with software development and design teams to ensure products are released on time and on budget
• Developed and presented business cases and use case studies to secure funding for new SaaS and mobile app products, marketing and ongoing maintenance
• Formed and managed product development and marketing teams, as well as, identify 3rd-party partners and vendors including back-end developers, UX/UI designers and full-stack coders based in different time zones and.
• Managed and prioritized user stories, product backlogs, sprint planning, user acceptance criteria, etc.
• Led scrum, daily stand-ups, focus groups, business meetings across cross-functional teams, stakeholders, sponsors, users and clients

London, GB

• Managed and produced various digital communications for major oil and gas companies based on clients’ requirements and objectives
• Maintained client communications and oversaw production teams, vendors and partners to ensure projects are completed on time and on budget
• Oversaw script development and film production created utilizing animation, 3-D/360-degree, VR, AR and immersive technology for HSE training, community relations, employee communications, issues management, etc.
• Introduced and secured new business opportunities with vertical markets including technology, medical, financial and professional services among others.
• Wrote proposals, budgets, requirements, timelines, sales decks and plans
• Advised senior executives and development teams on business and marketing strategies

Houston, TX, US

• Founded VASQ PR, a full-service digital PR and marketing agency, specializing in technology, business-to-business, retail and restaurant sectors, in Austin, TX in 2009. The company moved to the Houston area in 2016.
• Developed and implemented ongoing digital marketing and PR strategies increasing sales and revenues year over year
• Launched rebranding campaign overseeing all aspects of development from ideation to execution
• Wrote press releases, media alerts, byline articles, taglines, copy, script and content for marketing materials used in social media, online and TV ads, email marketing, blogs and websites
• Created PR campaigns that secured local and national news coverage with key media outlets, blogs, online and traditional news outlets
• Developed media plan and managed media budget efficiently for social media, mobile app, online, TV and print ad buys

Dallas, TX, US

• Responsible for leading all PR, sales and marketing campaigns for new and existing mobile app products
• Wrote business plans, product information materials, project scope requirements, service level agreements, case studies and budget proposals
• Supervised developers, designers and 3rd party vendors across various locations
• Wrote project scope requirements for new products and existing products including flagship app, SMS Tracker, an Android app with more than a million installs designed for parents to monitor their kids’.
• Wrote business case documents for enterprise version of SMS Tracker
• Increased Android app installs to more than a million generating sales revenue growth of 50% year over year

US

• Started as Account Executive and promoted to Vice President within three years
• Increased firm revenues through new business and growing existing clients
• Acted as senior counsel to clients and managed 5-10 direct reports to ensure success of PR and marketing campaigns
• Developed and directed PR and marketing plans for business to business clients in technology, shipping/logistics, professional services and education
• Wrote speeches, op-ed articles, press releases, etc. for clients
• Managed budget for PR and marketing campaigns