Vassil Lefterov has 25 years of international CEO experience as an entrepreneur in digital media, software innovation and technology services fields, from start-up to established and restructuring phases. A major-impact visionary with proven track record of disruptive success. He was the key person in PlayBox Technology since 1994, he was instrumental in putting together the R&D development team and worldwide distribution structure of PlayBox country offices. Using his vast knowledge, experience and entrepreneurial skills Vassil then created in year 2015 the new company ATHENSA.tv in San Diego. ATHENSA delivers today the technology innovation, business model and customer support structure that brings the additional flexibility needed to serve much wider markets than PlayBox.In March 2020 Vassil joined as VP Business Development the EVRIDEO.com company in Israel, to answer the overwhelming demand of his clients and dealers for modern Cloud Playout solutions. In a quickly changing marketplace, existing PlayBox/ATHENSA customers and new ones strive to overcome the infrastructure-intensive nature of today’s on-premises “Channel-in-a-Box” solutions. These clients want to move beyond traditional playout from brick-and-mortar MCR facilities and be able to flexibly ingest, modify and transport content free of geographic boundaries and to create within hours TV channels on an anywhere, anytime basis. EVRIDEO utilizes its own developed revolutionary technological breakthroughs to resolve these challenges. EVRIDEO empowers media companies to promote their TV brands and content much more dynamically and with greater control, while lowering running costs and increasing flexibility of operations.SKILLS AND KEY ACHIEVEMENTS HIGHLIGHTS* An individual whose personal philosophy, vision and values have enabled him to succeed, inspire and lead many others* Led the PlayBox company from a start-up establishment in Bulgaria to a #1 broadcast Channel-in-a-Box vendor, with 19,000+ TV channel deployments and 30%+ global market share, never using external financing* Disrupted the traditional hardware-centric broadcast transmission automation industry with the introduction of a software-centric business model* Created and executed innovative, targeted strategies for developing of new business models and brand building in various geographies* Strong negotiator with excellent communication skills, able to promote complex concepts and influence executive decision-makers* Partnerships and alliances management, OEM relationships, Merger and Acquisition experience