Vicki Cerven-Astell, Pmp personal email
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I act as a Voice of the Customer in an IT world motivating teams to deliver first-in-industry service and support via client relationships. IT translator to clients providing business value on software & services purchases. Driven by data to ensure value add enhancements.I am a communicator who champions strategic vision and gains customer buy in across all business areas. Colleagues and customers know me for establishing trusted relationships with executives and stakeholders at Fortune 2000 companies, including Fruit of the Loom, Masonite, Hanesbrands, Masco Corporation, Mattel, 3M, Revlon, and others.Expertise where I excel include: ✅CUSTOMER POINT OF CONTACT / VOICE OF THE CUSTOMER: Initiate contact and act as Point of Contact to customer IT / business groups. Coordinate/oversee/guide internal processes to represent customer to technical teams. Act as "Voice of the Customer" to development and support teams to reduce conflicts.✅MS POWER BI IMPLEMENTATIONS: Develop relationships with C-suite customer business & sales decision makers, cross functional teams, partner with customer teams, and coordinate roll out of MS Power BI (cloud-based analytical tool). Reduce manual report processing and improve employee productivity.✅OVERSEE CLOUD DEPLOYMENTS: Plan & lead efforts to deploy app to the cloud and customize internal, external, & syndicated data (demographic, IRI, Nielsen, more). Coordinate consistency in data analytics for executives, senior managers, and key personnel. Establish ongoing relationships for totally managed cloud solution.✅ACCOUNT PENETRATION: Increase penetration of existing customers and sell training services. Expand training opportunities and negotiate SOWs / SLAs driving increased company revenues.EXPERTISE SPECIALTIES:* Account Engagement Plans* BI Analytics (Cloud, Power BI)* Cross Functional Team Engagement & Communications* Customer Engagement, Support & Service Excellence* Client Facilitation & Management* Data Analysis* Enterprise Data* Executive Customer Engagement* SaaS * Software Customization & Integration* Support Operations Leadership* Team Leadership & Motivation* Training Program DevelopmentTECHNOLOGIES:* CRM * Cloud* MS Office (Excel, Word, PowerPoint, etc)* MS Project* Power BI* Salesforce* Sharepoint* TFS* VisioINDUSTRIES:* Computer Software * Consumer Goods* Information Technology & Services* Logistics & Supply Chain* Management Consulting* Retail
Kiwanis Club Troy Mi / Troy Kiwanis Foundation
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PresidentKiwanis Club Troy Mi / Troy Kiwanis FoundationDetroit, Mi, Us
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Independent ConsultantVlca Consulting, Llc 2019 - PresentValue driven - Leader - Collaborator - Advocate (VLCA)Focusing on the customer viewpoint in strategic initiatives and projects. Advising and consulting with local companies on creating brand awareness and building strong relationships through customer service. Adding value by engaging collaboration between companies. Social media management, advisory, and organization. Non-Profit Organizations:Troy KIWANIS: Incorporating social media to establish community awareness for fundraising and activities for children in the Oakland and Troy areas. Lead contact for planning and management of news and media for non-profit local organization. Building on community relationships to support children's needs.
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PresidentKiwanis Club Troy Mi / Troy Kiwanis Foundation Oct 2022 - PresentProvide leadership and initiate events to help community youth. Kiwanis advisor supporting four local high school Key Clubs with community service and volunteerism activities. Initiated mental health financial assistance KIT (Kiwanis Inspired Teens) program to help students with financial aid for mental health counseling sessions. Provide customer relationship between Troy Kiwanis organization and local businesses/organizations.Orchestrate and organize Troy Kiwanis events that benefit the community.Lead and coordinate annual mental health fundraiser that supports KIT Program to help youth obtain mental health counseling sessions by providing financial assistance.
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Director, Project Management Relationships And Data Analytics / National Account ManagerRetail Velocity 2014 - 2019Ann Arbor, Michigan, UsRetail Velocity provides ERP demand data and analytics for consumer goods manufacturers to plan, forecast, market, sell, and execute.◼️ Oversaw 6 employees (BI Analysts, Engineers, Documentation, Tech Support) to support customer projects and agile software application implementations for Microsoft Gold Partner software technology company. Collaborated with customer business and IT stakeholders to deliver solutions across sales and international divisions for companies including Fruit of the Loom, Masonite, Hanesbrands, Masco Corporation, Mattel, 3M, Revlon, and others. Increased data analytics exposure and value add by 72%.✅CUSTOMER POINT OF CONTACT / VOICE OF THE CUSTOMER: Customer Point of Contact / Voice of the Customer: Initiated contact and acted as primary Point of Contact to Consumer Goods IT and business groups. Directed and oversaw internal processes to represent customer to technical teams. Served as Voice of the Customer to development and support teams for strategic directions.✅DATA ANALYTICS ROLLOUT & COMMUNICATION: Communicated with 75+ C-suite, corporate managers, regional managers, and Sales & Marketing managers to lead multi-year MS Power BI implementation. Roll out to regional level enabled data analysis of individual stores and SKUs which impacted and improved company forecasting and budgeting. Customer management was extremely pleased.✅CUSTOMER SERVICE RESTRUCTURE: Restructured cumbersome customer issue resolution process. Created new ticket format, workflows, and forms. Fine-tuned customer follow-up and reduced average resolution time by 80%. ✅CUSTOMER TEAM RECRUITMENT: Identified needs, defined positions, and led recruitment/hiring of all team members for Customer Service team - including tech support, BI analytics, and software engineers. -
Manager, Customer Relationships And Data AnalyticsRetail Velocity 2010 - 2013Ann Arbor, Michigan, UsDirected customer-focused activities to establish and maintain relationships with Fortune 2000 customers and coordinated/ facilitated/led efforts to implement and use advanced data analytics used for forecasting, promotions, and marketing. Managed up to 15 large and small projects annually. ✅CUSTOMER OUTCOMES: Developed analytics business reporting and customized software implementations for 1000+ C-suite and business users. Improved customer business sales analytics for KPIs and collated, simplified, and automated reporting to deliver productivity and profitability enhancements decreasing report generation costs by 25%.✅CUSTOMER ANALYTICS: Directed efforts / facilitated collaboration between internal BI Analytics team and customer IT team to create analytics supporting customer forecasting, promotions, and marketing.✅SOFTWARE TESTING PROCESS: Took charge of re-inventing internal user QA testing for software releases. Set up meetings with Engineering, led Customer Service to create detailed case scenarios, and reduced end user bugs 25%.✅FORTUNE 1000 HBA SUPPLIER: Coordinated 4-year customer software and analytics implementation across financial and POS systems. Took charge of high impact exposure reporting used by 100+ Finance and Sales business managers and executives and reduced daily manual manipulation by 75%.
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Manager, Project Relationships & TrainingRetail Velocity 2005 - 2010Ann Arbor, Michigan, UsRecruited for role of business liaison between clients, cross functional teams and internal IT. ✅CUSTOMER PROJECT MANAGEMENT: Oversaw/liaised between customer and internal technical team to create customer scope requirements. Supervised software installations and led issue resolution processes for customer projects.✅ANALYTICS ROLL-OUT, FORTUNE 100 CUSTOMER: Established schedule of conference calls with Supplier project managers to garner internal ownership across groups and coordinated software user analytics roll-out and custom software implementation.✅CUSTOMER TRAINING PROGRAMS: Created programs and conducted customer training for 125+ customer teams. Reduced post live issues, decreased customer learning curves, and achieved significant improvement in customer satisfaction.
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Business Item ManagerSears Holdings Corporation 2002 - 2005Chicago, Il, UsDeveloped Grocery DSD database for ethnic and geographic customer product assortment. Trained 150+domestic and international users on web-based applications. Partnered with IT to implement global web-based item entry application improving item time to impentation by 95%, reducing item level inventory $3.8M, and inventory turns 25%.Additional Sears Holdings experience:→ Procurement & Negotiations→ Store Operations→ International Travel & Purchasing→ Vendor Administration & Supplier Compliance
Vicki Cerven-Astell, Pmp Skills
Vicki Cerven-Astell, Pmp Education Details
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Lawrence Technological UniversityLean Six Sigma Green & Black Belt Course Completion / Advanced Preparation For Pmp Certification -
Walsh CollegeCommunication
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Iowa State UniversityApparel Design - Merchandising Concentration
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Walsh College
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Walsh College
Frequently Asked Questions about Vicki Cerven-Astell, Pmp
What company does Vicki Cerven-Astell, Pmp work for?
Vicki Cerven-Astell, Pmp works for Kiwanis Club Troy Mi / Troy Kiwanis Foundation
What is Vicki Cerven-Astell, Pmp's role at the current company?
Vicki Cerven-Astell, Pmp's current role is President.
What is Vicki Cerven-Astell, Pmp's email address?
Vicki Cerven-Astell, Pmp's email address is va****@****ail.com
What schools did Vicki Cerven-Astell, Pmp attend?
Vicki Cerven-Astell, Pmp attended Lawrence Technological University, Walsh College, Iowa State University, Walsh College, Walsh College.
What skills is Vicki Cerven-Astell, Pmp known for?
Vicki Cerven-Astell, Pmp has skills like Inventory Management, Forecasting, Pricing, Purchasing, Retail, Management, Data Analysis, Cpfr, Account Management, Project Planning, Customer Service, Training.
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