- Generated 900% increase in annual revenue over the course of 4 years- Grew from a team of 2 to 9, maintaining an attrition rate of < 20% compared to the industry average of 65%- Featured in prominent national and local publications like India Today, The Hindu, Deccan Chronicle, Times of India, Marketing Mind etc

- Optimized Double Click advertising for a USD 25M+/year book of business across various international Fortune 500 Companies.- Manage account growth through implementing DoubleClick Digital Marketing campaign solutions, developing campaign strategy, monitoring and optimizing for performance to meet & exceed performance goals- Collaborate effectively with vendors & in-market sales team. Identify & size opportunities in an account, create & support multi-product solution pitches with the in-market sales team to create a growth strategy-Worked on a granular level with 67 high spending Adwords accounts which were suspended for egregious policy violations and onboarded back 9 accounts, bringing back an additional revenue of USD 1.1M.

- Worked with Engineering, Product and Analyst teams to design an automated workflow management tool that reduced DSAT by 26% and brought FTE savings of 17 per year. This project was a finalist in the India Customer Impact Competition (2015) - Launched quality operations to support a new vendor for the Account Recovery Team. Created a quality control framework, scoring methodologies, workflow systems. The new team led to a 150x rise in number of Google accounts being recovered manually and thus solving a critical issue for Google

- Created infrastructure which reduced onboarded fraudulent accounts by 55%, by setting up preemptive signals which notified the India Onboarding Sales Teams of potential account fraud - As the Vendor India Quality Lead, ensured the SLA of 125 vendors was being met through weekly reviews and offering training/support to low performing members

-Solved Adwords and AdSense related fraud by liaising with Engineering and Product teams- Managed productivity of 35+ FTEs in the India market, as a member of the Global Workflow Team- Developed policy on EXIF data points for the Global Child Pornography Policy - Sole POC for APAC Sales teams to resolve fraud-related suspensions for high-spending AdWords accounts

-Led a global initiative that resulted in the Hyderabad office becoming the global hub of Ad reviews-Collaborated with ad policy specialists from various regions to ensure market-specific guidelines were transparent for the ad review teams in Hyderabad-Grew number of ad review languages from 1 to 18 in span of one year. -Mentored and trained over 25 FTE's and 15 vendors across 3 locations