Vasundhara Narang Email & Phone Number

Mumbai, Mh, In

• Responsible for Marketing Planning for the platform, collaborating with various categories and channel owners to achieve platform revenue• Leading key brand launches on the platform, conceptualising and executing digital brand launch campaigns & revenue achievement• Collaborate with cross functional teams to scale revenue, launch brands & lead marketing campaigns for 10 Luxury categories• Built the monetisation charter on the platform, including rate card standardisation & process alignment • Plan and lead tent pole sale events, like Black Friday and 10/10

Project 4:Community Stint, Okhai (TCSRD) - Built long-term legal contracts for Artisans, Suppliers, Job work-related Vendors. Recommended long-term strategy and governance model for Okhai. Built campaign filter framework with priority matrix to align marketing activities.

Project 3:Digital Marketing, Tata Unistore - Build scalable & automated tools for the performance marketing team to enable the team with action-able insights. Ran experiment on Paid Social channel for a new category. Competitor Benchmarking to identify partner mix and target traffic share from partners, for the Affiliate channel.

Project 2:Strategy, Tata Digital Health - Assessed TDH's value proposition & built a Business Model for two new consumer offerings & worked on the implementation for one of them. Assisted the Strategy team in creating Roadmap and Mapping services of TDH.

Project 1:Marketing & Branding, TCS - Identified unique positioning for TCS Analytics & Insights (A&I) division. Designed a Messaging Architecture & Framework, to align future content with TCS A&I’s proposed positioning statement & strategy. Ideated & created content/collaterals for a LinkedIn Campaign, with a focus on Thought Leadership content strategy.

Mumbai, Maharashtra, India

Corporate Branding and Marketing:Create Activation Ideas for Sports Sponsorship (Jamsehdpur FC, Tata Mumbai Marathon). Ideated and created a digital campaign for JFC.Formulated a Framework for Brand Guidelines of the Tata Group and it’s various companies, on the digital space.

Himachal Pradesh, India

• As part of the Development of Corporate Citizenship (DoCC) program at SPJIMR, visited CORD for a month and worked with the Legal Cell on the cases of domestic violence and land disputes• Conducted interviews with domestic violence survivors; drafted case studies and prepared video presentations to be used in awareness campaigns• Facilitated the RTI application process for the victims via assistance in documentation and legal compliance

Gurgaon, Haryana, India

In my role as Client Manager and Business Analyst, my roles and responsibilities were:• To provide solutions for internal online learning needs for 6 organizations, across industries• Managing operational activities of live projects, and timely delivery of products and services• Conceptualized and co-created customized learning management solutions by need assessment, for corporates like Aviva Life Insurance and Renault• Key account manager for resolving issues and deploying resources to minimize downtime for 6 clients• Collaborated with cross-functional teams and improved product delivery timelines by 20%• Reduced issue resolution time from 18 hrs to 8 hrs, by introducing an internal User Acceptance Test• Enhanced customer experience by mapping user journey and improving UI of the user portal, for a new product

Master Of Business Administration - Mba, Marketing

Activities and Societies: Writer, GASP | Marketing Team, SPRINT | Abhyudaya Committee, ADMAP | Sitar Player, Sargam • Core Team, GASP 2019.

Global Fast Track, Marketing

Global Fast Track program at SPJIMR is a 3-week immersion program with courses like Behavioural Science, Analytics Tools for Marketing.

Bachelor Of Technology (Btech), Information Technology, 1St Division (Honours)

• Member of Organising and Marketing Committee of the main cultural festival of college, Odyssey • Conducted Literary events, like.

Education record

Education record