Vasu Taunk Email & Phone Number

Bengaluru, Ka, In

India

Created an end-to-end product development platform in the Commercial Analytics space. The Commercial Analytics Platform includes multiple products generating a sizable revenue for our clients:1. Data Playground - It helps companies create workflows for an easy download, processing, and QC2. Marketing Mix tool - An end to end tool for Marketing mix starting with relevant data summaries, outlier removal, ad-stock optimization, modeling and optimization3. Test and Control tool - The tool that helps measure the impact of a campaign using AB testing. The methods include but are not limited to time aligned matching, distance matching, cluster matching, and absolute matching4. Campaign tool - It uses the effectiveness of the campaigns to allocate and plan the budget for next year5. Segmentation - The tool helps create segmentation using state of the art algorithms and at the same time leaves room for a lot of experimentation6. Next best action rule based engine - The engine aims at optimizing HCP journeys and user touchpoints using a centralized data engine

Ideation, implementation, market fit evaluation, and deployment of products in the commercial analytics space. I have created the wireframe, developed prototypes, and deployed end-to-end tools that potentially saved over 2.5 million for the clients. I worked with a cross-functional team consisting of analytics, Data scientist, developers, UI/UX folks to translate client requirements into tangible steps with timely implementation. My experience with the field of analytics, coding, and client interaction helps me distill the client need into a tangible solution

Bengaluru

• Programming language: SAS, R studio, Python, SQL• Tools & Technologies: MS Office, Tableau• Analytical: Machine learning – Supervised: Regression, Classification, Time series, Convolution neural networks (CNN) Unsupervised: Clustering• Certifications: Advanced R (Udemy), Machine learning – University of Washington (Coursera), Applied AI machine learning course • Product management (4 course series by Coursera) • Soft: Thought leadership, Client communication, Self-driven with good Business Etiquette

Pune, Maharashtra, India

1. Marketing Mix Attribution Modelling: Designed and implemented various attribution models such as Cross-sectional, Time-series, and Panel/Mixed model spanning across Consumer tactics such as Banner Ads, TV and physician tactics such as Salesforce Detailing, Copay, Speaker Conventions, etc.2. Sequencing Analytics: Identified best performing tactic sequences using advanced machine learning and text-mining algorithms to recommend optimal promotional cadence, time-gap to achieve maximum engagement.3. Orchestration Engine: Implemented the analytics behind a Veeva based platform engine that gives live suggestions to the sales force representatives based on historical data and market behavior for an HCP4. Next best engagement: Used Convolutional neural network to design customized customer journey for over 50k physicians 5. Worked on a segmentation project that aimed at identifying the customers who are most likely to adopt a new product based on different criteria like Adoption, Usage, Potential etc6. Took the initiative to automate multiple processes that helped to reduce the deliverable timeline and the associated cost. Created onboarding videos that are used extensively to train the new associates• Programming language: SAS, R studio, Python • Tools & Technologies: MS Office, Tableau• Analytical: Machine learning – Supervised: Regression, Classification, Time series, Convolutional neural networks (CNN) Unsupervised: Clustering• Certifications: Advanced R (Udemy), Machine learning – University of Washington (Coursera)• Soft: Thought leadership, Client communication, Self-driven with good Business Etiquettes

Pune, Maharashtra, India

Tools - R, SAS, Tableau and Excel to do statistical analysis (like regression, k-means clustering etc)

Handled the finance of 5 clubs of Toastmasters VIT.The role included working with the treasurer of all the clubs, payment of the membership fees, timely reimustment and maintaing account.

Vellore, Tamil Nadu, India

Anokha is a club which undertakes the opportunity to teach English and communication to underpriviledged children. Initially the club functioned as social@VIT and was spun off as Anokha.The members of the club are very enthusiastic towards contributing their bit towards the society and bring about meaningful changes in the lives of the kids. The moto of the club is Anokha - Inception of change.

Worked as the secretary of toastmasters club. Handled the reporting and documentation of day to day session at Toastmasters Vit

Bachelor'S Degree, Mechanical Engineering (Specialization In Energy)

Education record