Vanessa Taylor Email & Phone Number

Canada

Toronto, Ontario, Canada

In my role, I developed social creative strategies that drove growth across Loblaw's prominent brands (President’s Choice, PC Optimum, Shoppers Drug Mart, and more). Leading a dynamic team, I provided support and training on innovative content strategies. Managing creative assets, I ensured alignment with brand objectives and fostered strong partnerships to drive cohesive campaign outcomes.

Toronto, Canada Area

At Shoppers Drug Mart, I led end-to-end creative solutions for the Beauty social content. Focused on campaign priorities (Paid & Organic), exclusive launches and experiential pop-ups and well as PC Optimum App content, my team created original content for Instagram, YouTube, TikTok, Pinterest and Facebook. Launching the Shoppers Beauty Pro ambassador program in 2019, this in-house influencer team required recruiting, training, crafting creative briefs and managing all content. Additionally, I developed eye-catching in-store digital screen content to enhance brand visibility and further campaign experience.

Toronto, Canada Area

• Lead multi-title, in-house editorial team to deliver high quality stories with strong engagement • Led daily news stories, scheduled content and weekly video series (Instagram, YouTube, Live's) • Maintained brand guidelines and carved out niche voice for each title • Collaborated on editorial content for multi-channel ad partnerships

Toronto, Canada Area

• Create digital-first editorial content that could translate from web to print • Continuously analyzed metrics to optimize the most ‘clickable’ content for audience • Launched weekly video web series - consistently outperformed benchmarks• Worked closely with junior editors to create high impact copy and visuals

Toronto, Canada Area

• Manage and lead all fashion stories within the fashion department (including digital magazine & national print edition).• Identify key seasonal trends and conceptualize content line-ups and then execute stories for style section.• Produce and style photoshoots for the cover, fashion features, beauty stories and makeovers.• Manage, write and assign editors and freelancers with front of book and market pages.• Develop story ideas and execute shoots for special issues like Mr. Kit, Toronto Fashion Week coverage & Red Carpet season.

Toronto, Canada Area

• Prep, style & co-host fashion shows on runway trends, budget buys, celebrity-inspired looks and seasonal segments.• Part of the Star Style Panel where we break down celebrity red carpet looks.

Toronto, Canada Area

Sourced images and wrote weekly celebrity based ‘Hits & Disses’ column that critiqued red carpet trends of the week

Toronto, Canada Area

• Managed custom multi-platform programs including developing content outline, assigning writers, overseeing all copy editing/fact- checking (in English & French) and working closely with the design team.• Liaised between web, production, sales and editorial to ensure cohesive creative throughout entire project.• Generated new creative executions for clients while keeping on brand, managing budget and within tight deadlines.

Toronto, Canada Area

• Directed and produced the style section (including news page, fashion features and service packages).• Scouted, budgeted and booked locations for destination shoots. Negotiated all editorial coverage with tourism board/agencies for locations.• Mapped out all aspects of shoots, including developing the schedule, liaising with photographer/make-up artist and art director.• Communicated strategic direction with art director and service team based on research of current and emerging trends.• Delegated work responsibilities to support staff to ensure deadlines for all stories and photoshoots were met.• Acted as brand ambassador and industry expert on ET Canada, CH Television & Breakfast Television.

Toronto, Canada Area

• Assisted art department with production process and liaised with digital department on re-touching, colour correction and pre-press related procedures.• Developed story ideas for service sections, wrote short features and news page items.• Produced special section shoots, styled wardrobe and assisted on main fashion shoots.• Researched stock and celebrity images for upcoming stories.