Vathanak Chhim Email & Phone Number

Siem Reap, Cambodia

Phnom Penh, Cambodia

Cambodia

Cambodia

Central and Northwest

Phnom Penh

Cambodia

- Develop and implement a trade coverage plan for the area- Ensure that objectives in terms of availability, visibility, volume and customer price of products are achieved for the area- Develop and implement an area operational plan in line with the regional operational plan- Coordinate implementation of brand and trade programmes in the area, quickly reacting against competitive threats if necessary- Keep TM&D Executives and Representatives fully informed with necessary trade information for their planning and implementation- Manage and build close business relationship with key customers in the area- Manage, train, inform and motivate the TM&D Executive and Representative in order to deliver trade marketing and distribution activities that are superior to the competition- Consolidate data gathered by area team to ensure that Regional Manager is fully informed at all times- Ensure that internal control procedures are followed to ensure a smooth and transparent TM&D operation and implementation of trade programmes in the area - Manage the productivity & cost optimisation of the area (trade spend effectiveness in the area)- Propose goals and KPIs for the programmes implemented in the area and track ongoing results- Generate/ gather ideas from customers and consumers in order to enhance and customise trade programmes

Cambodia

- Develop, coordinate and control trade activities across all retail channels aimed at achieving Brand & Trade cyclical objectives. - Coordinate implementation of Brand activities conducted in Trade channels, being the link between Brand & Trade. - Coordinate, prepare and communicate regular communication to the filed force ensuring cycle instructions are clearly understood. - Evaluate results against objectives of conducted Trade activities and ensure that key learning’s are cascaded and considered for future plans. - Develop POPM Materials as required to achieve Trade objectives, ensuring accurate planning and timely delivery within planned budgets. - Manage the creative agency to ensure relevant contribution and timely execution of Trade projects. Ensure that agency is continuously proposing innovative solutions to stay ahead of the competition

- Support the execution of brand plans and consumer engagement activities to ensure that Brand objectives are achieved. Adhere to the Global Brand Governance matrix, seeking appropriate governance and oversight in line with the Brands global portfolio positioning. As a Steering Group Market for Global Brand X support the shaping of brand plans. Assist in the development of touch point solutions as agreed in the Brand User Group in line with Manifesto and Guidelines. For International Focus, Local Focus and other brands managed at an End Market level, support the definition of brand vision, strategy, positioning and marketing mix including pack and product specification and communications, in line with Consumer Group strategy. Execute local marketing mix elements (promotion, price management and distribution) for Global and International Focus Brands Monitor implementation and results of operational Brand plan. Recommend changes to Brand Programs Monitor and report Brand expenditure to ensure it does not exceed budget defined in operational Brand plan - Analyze market research data in order to understand Brand issues and market opportunities- Monitor external agencies to ensure day-to-day activities related to Brand programs are performed with required quality and agreed cost & timescales as defined in operational Brand plan- Handle communications between Brand Marketing, Trade Marketing and Operations to ensure the cycle plan is effectively executed and Brand programs are effectively implemented in the field force.- Handle related administration tasks such as creating PR, PO, GR, and clear advanced cash, etc.

Bachelor'S Degree, International Business

General Studies

Activities and Societies: Chemical science experiment, physical science experiment, and other