Vatsala Rathore 🏠 Email & Phone Number

🌎 Want a partner to help with knotty brand strategy and innovation challenge across diverse geographies, please get in touch 🌎 i am a Unilever accredited research lead and moderator. My passion is helping marketers leverage emotions to create better brands and innovation - be it for opportunity identification, brand creation, (re) positioning, innovation as well as communication development and testing. Over the past few years I’m proud to have contributed to brand strategy and growth across an array of clients ✅ Re-energised brands, exciting a new generation, geography or segment of users via demand spaces✅ Helped craft brand keys and integrate purpose✅ Helped develop and test advertising that resonates across geographies✅Innovation strategy, pipeline and new product ideationSome past accomplishments:✅ MRS UK : have run a bi-annual training on International Research for 3 years and one on Archetypes and BrandsThought leadership and regular webinars on CPG trends and implications ✅ Presented ‘Beauty in MEA’ at the in-cosmetics event at Amsterdam in Apr 2018✅ Presented the 'Future of luxury' at a client event✅ Won the QL Researcher at a global level for NeedScope (Implicit methodology) 2014 TNS✅ Have contributed as brand expert in BrandZ, a WPP publication ✅ Have ran Qualitative training for Unilever marketing and BAT R&D Specialism: Demand spaces Future-oriented opportunity identificationBrand StrategyProposition DevelopmentCommunication development and testingInnovation ProcessCreative Workshops

Listed skills include Advertising Research, Consumer Behaviour, Brand Equity, Segmentation, and 14 others.

• 

  Mba

  Business, Management, Marketing, And Related Support Services