Here's a snapshot of my thrilling, whirlwind adventure with the Digital Advertising Alliance Asia & Middle East:🎯 Guiding brands through the bewildering maze of digital ad-tech regulations💡 Evolving our industry through localized principles and rigorous enforcement🤝 Assembling Governing Councils from the cream of the national advertising & marketing associations🚀 Bridging the gap between innovation and regulation, with consumers at heart🌍 Ticking off a 52-country bucket… Show more Here's a snapshot of my thrilling, whirlwind adventure with the Digital Advertising Alliance Asia & Middle East:🎯 Guiding brands through the bewildering maze of digital ad-tech regulations💡 Evolving our industry through localized principles and rigorous enforcement🤝 Assembling Governing Councils from the cream of the national advertising & marketing associations🚀 Bridging the gap between innovation and regulation, with consumers at heart🌍 Ticking off a 52-country bucket list, one digital ad ecosystem at a timeSounds exciting? Let's delve a bit deeper into this whirlwind journey!Driven by an eternal aspiration to transform the digital advertising landscape, I wake up each day, eager to don the multifaceted hat of a strategist, implementer, and galvanizer. This role is a powerful amalgamation of challenge and opportunity, where the goal is to make the world a better place, one ad, one click, and one consumer at a time.As a global trotter, I traverse the vivid realms of the USA, Canada, the EU, and LATAM, drawing and sharing insights with an array of vibrant communities. With a metaphorical jetpack on my back and a universal passport in hand, my role is an exhilarating ride, bridging connections with brands, publishers, regulators, associations, platforms, and the powerhouses of ad-tech. This journey feels like holding a VVIP pass to the pulsating heart of the digital universe.In the fast-paced world of digital advertising, keeping up with the speed of innovation often feels like racing against a bullet train. But this exhilarating race is what fuels my passion. I'm here to protect brand interests, guiding them through this electrifying evolutionary process, ensuring we stay ahead of the curve while putting the consumer first. If you're ready to explore, elevate, and evolve the digital advertising sphere, let's connect. Together, we can shape the future of advertising, making the world a more accessible, engaging, and better place one ad at a time. Show less

ECHOs, since 1929, represent the high-water mark in talent and achievement for the data scientists, data-inspired creatives, data technologists and data-driven marketers who are creating meaningful and measurable impact on people, brands and businesses worldwide.Although the focus of the ECHO Awards is on the talent of the award winners, there is also a great deal of talent behind the scenes. The high caliber represented by the ECHO Board of Governors sets the ECHO Award apart. Its indeed a… Show more ECHOs, since 1929, represent the high-water mark in talent and achievement for the data scientists, data-inspired creatives, data technologists and data-driven marketers who are creating meaningful and measurable impact on people, brands and businesses worldwide.Although the focus of the ECHO Awards is on the talent of the award winners, there is also a great deal of talent behind the scenes. The high caliber represented by the ECHO Board of Governors sets the ECHO Award apart. Its indeed a matter of honour to work along with the illustrious names from marketing & advertising. Show less

Pleased to serve for the second year at the Global Alliance of DMA's. The GDMA is an umbrella body for nearly 40 progressive DMA's across the world.http://globaldma.com/

Responsible for strengthening DMAi’s presence as an apex body for advancing & protecting Data Driven Marketing & Advertising in India.By emphasizing on global best practices for marketing services providers and marketers, I aim to carry forward DMAi’s vision of establishing industry standards.To increase member interaction and provide them with access to the latest information.Promote new trends and technology in direct marketing, besides creating platforms for knowledge… Show more Responsible for strengthening DMAi’s presence as an apex body for advancing & protecting Data Driven Marketing & Advertising in India.By emphasizing on global best practices for marketing services providers and marketers, I aim to carry forward DMAi’s vision of establishing industry standards.To increase member interaction and provide them with access to the latest information.Promote new trends and technology in direct marketing, besides creating platforms for knowledge sharing and innovation. Instituting forums with active stakeholder participation in form of industry councils and regional chapters. Organizing webinars, periodic meet ups and an annual colloquium modeled on global format to meet the objectives.Protecting consumer’s interest, thereby strengthen their belief in direct marketing.About DMAiDMAi (aka Direct Marketing Association:India, since 1992) is registered as a section 25 company and has been adjudged as a non-profit organization. DMAi is an active member of the International Federation of Direct Marketing Association (IFDMA).Keeping with the times, DMAi unveiled a new brand positioning and a logo for its corporate brand. As a part of the new brand positioning, DMAi successfully conducted its maiden annual global convention in August 2012 featuring global learning in strategic marketing, with special focus on direct marketing including traditional, interactive and futuristic channels and participation from over 100 companies. The DMAi Awards instituted in alliance with the DMA ECHO International Awards serve as a gateway to global recognition for response driven and result oriented marketing. The DMAi has also instituted a Hall of Fame for noteworthy lifetime contribution by individuals. Show less