Vatsala Singh Email & Phone Number

Gurugram, Hr, In

Mumbai, Maharashtra, In

Hyderabad, Telangana, In

Content and community strategy: - Built the ad campaign strategy and content calendar for touch points across channels including influencer/user generated content & educational content- Launched live online sessions with physical & mental health experts & offline workshops by panels of doctors to create a safe space to discuss fertilityBrand strategy & market research: - Led the brand identity project, setting up brand purpose & guidelines based on primary (interviews, focus groups etc) and secondary research- Ideated new product/service in the female reproductive health space based on competitor study, user personas and doctor inputs

Bengaluru, Karnataka, In

Product Description Pages (PDP) launch:- Led one of the largest projects of 2022, a complete revamp of the PDP which drives 80% revenue on the D2C website- Awarded "Kapiva Rockstar Award" for a successful launch with ~53% increase in conversion rate within 30 days- Managed new third-party integrations, defined multiple page functionalities, content, testing, and bug fixesNew initiatives:- AOV Increase on D2C website: Increased AOV by 40% by adding and optimizing multi-pack variants on the PDP- Kapiva wallet introduction: Increased the signups from 80 per day to 150 per day, decreasing guest checkouts by ~30% and reactivation of the dormant cohort through multiple properties- Increased contribution of online payments from 20% to 40% through exclusive prepaid offers specific to COD prevalent pin codesBAU:- Pioneered the set-up of A/B tests through VWO based on analysis of heatmaps, scroll maps, and user study- Increased clicks on the "Buy Now" button by 56% by improving search on website through plugin - Setup web analytics infrastructure to track and monitor website success metrics

Bengaluru, Karnataka, In

Creative Strategy and Operations:- Increased the creative output by 260% (100/month to 360/month) over 4 months by bringing the entire creative production process in-house from a third-party setup- Set up the design process, standardizing brief, feedback mechanism, and performance tracker for smoother implementation of learnings based on CTR (click-through rate)Partnerships:- Set up partnerships as a new acquisition channel (voucher distribution, payment gateway offers, combined SKUs, 3rd-party stores, etc)- Took the channel to a revenue contribution of 25L/month from 4L/month in the first month- Set up the AOP for the year 2022 with March exit at 2 Cr revenue for the year as opposed to 80L in 2021

In

Optimizing the funnel (acquisition, activation and engagement) -1. Optimizing onboarding process to increase activation and streamline the acquisition funnel through in-app user triggers2. Setting up engagement journeys and campaigns to increase MAU and DAU based on user segmentationMarketing Initiatives-1. Responsible for the launch, SEO and maintenance of the company blog2. Initiated, planned and executed social media and influencer marketing3. Strategized and implemented the referral program to multiply user growth4. Led new features roll-outs and their adoption through a user journey triggered omni-channel communication

Gurgaon, Haryana, In

- Negotiated ( bringing down the CPI by ~90% ), on-boarded and implemented performance marketing campaigns on Tiktok, Helo, Snapchat, Xiaomi, Motorola, ShareIt, Xender, etc- Introduced and implemented IVR as a new channel in the remarketing processes for optimizing the new user funnel in collaboration with the CRM team- Converted the 1st ever performance marketing campaign with OTTs like Voot, Hotstar, SonyLiv, MX Player- Negotiated and managed ( SPOC ) the largest marketing spend of ~ INR 1.2 Crore on the Hotstar campaign- Enhanced Hotstar campaign's activation rate and click-through rate (CTR) by 200% & ~180% respectively through re-marketing, target audience optimisation, creative AB testing & brand lift study

Gurgaon, Haryana, In

- Achieved 1.2x of the target by bringing in 5.6 L monthly traffic by managing On-page SEO for CashKaro blog, making it the majority traffic puller for the website- Partnered with ~100 bloggers & launched tech leaks for link-building which bought in 150+ backlinksmonthly from media channels like Tech crunch, Android central, GSM arena, India Today, etc- Managed a team of 15 including content writers, freelancers, and SEO personnel - churning out 150+stories per week with optimised format, keyword research & content editing

Gurgaon, Haryana, In

As part of the team at RankWatch I led end to end partnerships with 20+ clients spread across industries including SaaS, Affiliate as well as Marketing Agencies. I initiated and executed partnerships with educational institutes to integrate RankWatch into the curriculum to ensure early adoption. Being part of a startup and having had a cross-functional profile always, I also overlooked the entire hiring process for all new recruitments in Marketing and Operations apart from writing a few well-researched articles and designing the wireframe for landing pages and banner ads to name a few.

I was handed over the reigns of OmegaFy while being an employee at RankWatch to overlook the Marketing Operations. I improved the customer acquisition by identifying the core competency of the product and changing the go-to-market strategy accordingly. I planned and executed multiple ways to reach out to various target segments after brainstorming over the most efficient ways to do the same.

Gurgaon, Haryana, In

NotifyFox was another one of the platforms which were handed over to me while being a part of the RankWatch team. In efforts to make the market approach more efficient I initiated a new strategy for lead generation and targeting. This new approach lead to an increase in the conversion rate to 30%

Munich, Bavaria, De

During my stint at CupoNation, I dived into digital marketing and PR. I initiated a CRM strategy to help build relationships with journalists and top bloggers in South East Asia. I also created a content marketing and PR strategy to build a stellar backlink profile by identifying top websites. Moreover, I A/B tested multiple email copies to improve mail open and response rates by journalists and bloggers. In efforts to improve the existing content on the site, I identified the right set of keywords and created themes around them. All the efforts led to improvement in Singapore's organic traffic by 20% in 3 months and 100% WOW growth for Malaysia. I also helped carry out a cleaning strategy for our existing backlink profile thus ensuring no spam links post-implementation.

Us

As the Business Development Manager with Tripda, I was responsible for growth in user acquisition, especially in the 18-24 age segment. In efforts to achieve the same, I collaborated with 6 different cross-functional teams across multiple geographies and 30+ universities. I managed and improved 5+ primary KPIs and designed as well as deployed the campus ambassador program for Tripda India. I led the campus segment of hyper-growth, achieving 50% WOW growth in user acquisition for 2 months. I also trained 50+ volunteers for 6 months in this process. Additionally, along with my team, I launched and executed campus Diwali campaign to surge 25% in acquisitions and bookings in 1 week.

As part of the core team of MV, I was chosen as the Head of Entertainment and Music Events and selected to lead a team of 20+ members. I was responsible for conceptualizing and executing entertainment and music properties at Manfest-Varshasva (the annual business and cultural conclave at IIM Lucknow). I overlooked 360-degree handling of 3 professional concerts including an international act with a footfall of 13,000+

While I was pursuing my undergraduate degree, I single-handedly started a creative venture selling customized posters with the guarantee of fastest delivery. I drove my venture to grow 350% in the first month and reached a customer base of 200+. I exploded sales by tapping customers through social media marketing and direct marketing.

Bachelor'S Degree, Economics

Master Of Business Administration (M.B.A.), Marketing

Bachelor'S Degree