LeadershipLead and scale a multidisciplinary Product organization, overseeing Product Management, Design, Content Strategy, User Research, and Operations to serve enterprise clients. Foster a culture of exploration, innovation, and celebration of success.Innovation & AI IntegrationIntegrate generative AI (Culture Intelligence) into the product ecosystem to enhance user experience in a human-centered way. Explore new modalities to guide users efficiently through the platform.Strategic Product RoadmapCollaborate with executive leadership to align Product strategy with customer roadmaps, presenting to C-suite and key clients for strategic buy-in.Cross-Functional CollaborationBuild strong partnerships with Engineering, Marketing, and Client Success, fostering shared vision and collaborative innovation for integrated solutions.Customer Insights & AdaptationLead client adaptation strategies using data-driven insights to elevate Product Strategy and UX, driving engagement and scalability.Content Strategy & Customer BrandingEstablish and execute a content strategy that helps customers integrate our solution into their corporate brand and systems.Process ImprovementRefine the Value Delivery Flow process to maximize resource efficiency and team communication.Continuous Improvement and QualityEnsure high quality for all UX deliverables. Develop UX processes and establish design patterns across platforms to unify and expedite global development.Key AchievementsIncreased platform revenue by 28% over three years through customer-focused design features.Achieved a 17% increase in client win rate via UX and Tech Ops improvements.Elevated NPS score from 12 to 85, reinforcing commitment to customer-centric design.

Leadership Led and scaled a multidisciplinary Product organization, overseeing Product Management, Product Design, Visual and Content Design, User Research, and Design Operations, to meet the needs of enterprise-level clients. Focused on creating a culture of exploration, innovation and celebration of success. Product Management Established a cohesive design language across digital and retail channels, integrating ecommerce solutions to support unified brand experiences.Content Strategy & Management Establish and lead the content strategy and execution of deliverables across digital, retail, and print channels. Implement Adobe Workfront system and workflows for all project and content management.Data-Driven Design Leveraged user research and analytics to prioritize Product and UX features and enhancements, streamline shopability, and improve customer experience, increasing site traffic by 42%Process Improvement Optimized Product prioritization processes and UX delivery with a value-driven framework, improving milestone completion rates and enhancing cross-team collaboration with Engineering.Key AchievementsReplatformed Orvis.com, resulting in a 44% revenue increase post-launch; sustained a 25% increase year-over-year through customer-focused design and enhancements.Reduced checkout errors and improved POS interaction by 68%, enhancing retail UX consistency.

Establish and define product strategy for assigned products.Develop roadmap, strategic approach and priorities.Present strategy and road map Managing Director and key stakeholders.Drive delivery of key milestones while maintaining an engaging work culture of innovation and quality.Nurture strong, high-functioning relationships with the Engineering and User Experience.Work with business owners to deliver products that meet their needs and deliver on promises made.

Develop customer journey maps and wireframes for assigned products. Partner with Product Managers to develop capabilities and requirements documentation.Develop production-ready screens with accompanying user stories for Engineering to scope and plan.Oversee style and brand adherence for the UI of assigned products.Present product deliverables for approval in partnership with Product Managers.Lead team of 40+ designers and researchers for all public-facing sites and apps.Nurture strong, high-functioning relationships with the Engineering and Product Managers.Work with business owners and key stakeholders to deliver products that meet their needs and deliver on promises made.

Led design strategy for L.L. Bean’s web, catalog, and retail channels, setting priorities for customer-centric website enhancements aligned with strategic growth.

Led design strategy for Lands’ End Men’s category for web, catalog, and retail channels, setting priorities for customer-centric website enhancements aligned with strategic growth.

Develop product offering for Browning and its retail partners.Responsible for manufacturing and delivery of product across the U.S. retail channel.Report to VP of Product.

Design all marketing materials for Ultradent. Developed messaging strategy for all materials.Report to the Director of Marketing.