Vaughn Shinkus Email & Phone Number

Upper Darby, Pa, Us

Senior advisor and account lead to college and university leaders, driving revenue growth through high-performance enrollment, fundraising, and technology partnerships. Leverage more than 30 years of higher education experience and relational, consultative sales, and leadership skills to advance satisfaction, retention, and growth across a portfolio of more than 20 higher education clients.

Senior leader in client-facing digital agency, responsible for development and delivery of marketing solutions to university partners. Developed search engine optimization, website, and other agency solutions in collaboration with product, sales, marketing, and operations teams. Served as subject matter expert on organic search, supporting sales and marketing initiatives through effective presentations and publications. Provided leadership to agency team members.

Provided strategic consultation to higher education clients in the development of digital marketing recruitment strategies, including website research and redevelopment, content strategy, search engine optimization, social media, and omnichannel outreach campaigns.

Greater Philadelphia Area

Led content strategy and social media efforts as part of the university's communications and marketing senior leadership team. Worked with teams of writers, photographers, videographers, designers, and technical staff to plan, assign and edit website content and direct daily e-communications to university constituents. Led website redevelopment and marketing communications projects. Managed unit budget, staff resources and vendor agreements.

Greater Philadelphia Area

Speechwriter and communications strategist for the president of a four-year, public research university. Provided communications planning, direction and support for the Executive Office of the President, Board of Trustees and senior administration. Led cross-functional teams in the development and execution of communications plans, projects, and presentations.

Principal communications officer for a private, comprehensive arts university. Developed and led communications strategies and teams in support of marketing, fundraising and recruitment goals, with responsibility for strategic messaging, creative services, web content, graphic identity and media relations.

Directed communications activities and served as institutional spokesperson for a private, independent higher education institution. Led professional team responsible for media relations, advertising, crisis communications, internal communications, sports information, publications, web content and graphic identity.

Mba, Executive Program, 2009

Ba, Organizational Communications

Activities and Societies: Student newspaper editor, broadcast journalism producer, internships with regional higher education and cultural.