I am passionate about growth. Over many years, I have built high-performing teams that supported many b2b and b2c companies in achieving their exponential growth targets. I love translating the complexity of tech products into simple and understandable benefits for customers. I have full-spectrum expertise in building a marketing function which includes hiring, building onboarding and professional development programs, creating and executing marketing strategies, enabling sales, and planning and running account-based marketing campaigns. This unique skillset is supported by my hands-on experience in building a new market category, and using AI and ML to address marketing problems.I rely on the following principles:1. Generate business value. Anyone on the executive team is able to understand the value of marketing, and anyone on my team can connect how they contribute to the company’s success.2. Build world-class organizations. Each company is unique by culture, product, and its market vision. I draw on all of these as a base adding a sip of creativity and technology to make marketing more efficient than the benchmarks. All this creates a competitive advantage for the company.3. Care about customers. Marketing is all about making customers successful by addressing their needs and pains. It directs the product strategy, drives sales enablement, and makes customers' buying journeys enjoyable and easy. 4. Make data-driven decisions. Data gives actionable insights to build marketing campaigns, improve processes and help people to grow.5. Build diverse and inclusive teams. The best teams are made of professionals with different fields of study, coming from different cultures and countries inspired by big ideas, and they are best positioned to solve the most complicated problems and bring world-class solutions that travel across borders.6. Drive professional growth. We all need to continuously learn to at least keep up with changing markets and customers. Everyone who works with me will be challenged and supported on their growth trajectory in their chosen direction.