Performance marketing agency focused on developing scalable advertising programs.

Full-funnel growth marketing consulting for high-growth companies.

* First marketing hire, tasked with building the marketing infrastructure and hiring the internal team.* Grew MRR 4x through an omni-channel approach that was built and cultivated during my tenure.* Built the cross-functional internal marketing team: Retention, Design, Influencer.* Led the redesign of the eCom website, hiring the design & development agency and serving as the point person throughout the engagement. * Sourced, vetted, and onboarded external partners to manage SEO, Content, CRO, Paid Acquisition, Loyalty, and Web Development.* Led special projects that helped increase subscriber engagement, leading to improvements in the monthly churn rate.

Through the acquisition of Growth Pilots

• First Paid Search hire at Growth Pilots tasked with building the Search team. Acquired by Wpromote in 2019. • Wrote the agency playbook on how to scale global marketing programs, with a specific focus on rapid experimentation, cross-department collaboration, and robust reporting infrastructure.• Scaled multiple venture backed (Series A/B/C+) marketing programs from ~$50k/mo in ad spend to over $2M/mo while hitting strict performance benchmarks (ROAS/CPA).• In-depth experience building detailed lifecycle marketing funnels and KPIs, MQL/SQL conversion mapping.• Work cross-functionally with Creative, Product, Legal, CRM, Analytics, Finance teams, etc. to execute integrated marketing plans and deliver on business objectives. • Built in-house marketing automation tools to streamline internal processes which led to double digit growth of marketing channels. Worked closely with engineering/product to develop scope of work, wireframes, QA the tools. • Conducted persona building workshops that have lead to material impacts on content and marketing performance. • Built a team culture around collaboration, full ownership/accountability, and openness to feedback.

• Team lead of a security software account with $15M+ in annual online advertising spend.• Leveraged the security company’s customer LTVs to increase revenue 15% YoY by creating continuous landing page and ad copy A/B testing, implementing conversion funnel optimizations, and testing new media tactics across Google and Facebook.

* Performing a wide variety of accounting and audit procedures and maintaining general documentation to strict firm standards.* Performing analytical and substantive testing on balance sheet and income statement accounts * Experience in auditing complex entities both domestic and foreign