Vanessa Alejandra Bailey Email & Phone Number

New York, Ny, Us

New York, United States

New York, United States

New York, New York, United States

• Sourced sustainable 100% Italian Merino wool and partnered with USA-based knitting mills to produce a custom collection of winter scarves• Crafted all copy & brand identity across social, website & email• Developed relationships with NYC-based creatives to be featured in brand photo shoots and content marketing• Featured brand at Artist & Fleas Williamsburg and Chelsea Market locations• Successfully pitched and secured press in The Advocate holiday gift guides and a dedicated segment on NY1

Greater New York City Area

• Manage the day-to-day sales development and RFP process across Reader’s Digest & Taste of Home properties• Ideate partnership strategies that connect brands such as Splenda, Hidden Valley Ranch, Smucker’s, Sherwin-Williams, United Healthcare, and Dole to our community of home cooks & health-minded consumers• Craft our brand's to-to-market narratives to engage client and agency partners and ultimately drive revenue• Secure large-scale partnerships by tapping into current trends and cultural moments with organizations such as The Moth, Madison Square Park Association, and Quibi (RIP) to create new revenue-driving opportunities • Align with editorial calendars and key brand moments to create content tentpoles that build consumer awareness and engagement such as Reader’s Digest annual UGC contest, Nicest Places in America & Taste of Home’s new digital community, Bakeable • Lead and project manage cross-channel campaigns for client and agency partners including custom content, social, video, experiential, research, press strategies, distribution and KPI measurement• Work cross-functionally with Art, Edit, Research, Revenue Operations, Digital Ad Product teams to develop innovative consumer and advertiser-driven experiences• Develop compelling custom presentations and research-based positioning for our sales team• Act as our brands’ creative evangelist, accompanying the sales team on pitches to bring creative concepts to life

Nyc

• Managed and respond to RFP requests with integrated marketing proposals across Taste of Home, Simple & Delicious and special-interest publications • Executed custom digital, in-book and social campaigns for food and CPG clients such as: Hungry Jack, Johnsonville, Physicians Mutual Insurance and Tyson• Created sales materials, from sell sheets to category-specific presentations • Worked directly with brand and/or agency reps for client campaign development, approvals and recaps

Ny, Ny

• Managed and responded to RFP requests with a minimum 1 million dollar revenue level by developing integrated marketing proposals across all AEP Titles: Travel + Leisure, Food & Wine, Departures, Executive Travel and Time Inc. brands • Partnered with sales to break the Hyatt Hotels & Resorts account with 1.2 million dollars of new business • Worked within established guidelines and oversee costs for marketing projects • Managed and execute consumer and trade-driven program for clients such as Canada Tourism Commission, Barbados Tourism Authority and Buick

New York, Ny

• Manage and respond to RFP requests by developing smart and efficient marketing proposals that drive business, provide big returns, and build lasting relationship.• Collaborate with online team to create integrated marketing proposals that offer comprehensive, cross-media solutions for our advertising partners• Pursue and present strategic partnerships and new media opportunities to craft opportunities for our sales team and help develop new revenue streams• Support sales representatives by attending sales calls to present marketing ideas.• Schedule and execute added value and merchandising programs, including dedicated e-mails, Hot Deals• e-newsletters, in-book promotional page, Onboard, sweepstakes fulfillment, and merchandising events• Work within established budget guidelines and oversee costs for marketing projects

Teacher for first through third grade girls. Fully responsible for creating and executing P.E. curriculum Supervised children from kindergarten through eighth grade during after school programLEADERSHIP + CAMPUS INVOLVEMENTFeatured guest on KQED television show California Connected May 2006Documented the daily routine of UC Berkeley mother-daughter team on the days leading up