https://www.securden.com/

-- Lead the creation of Zoho Vault (www.zoho.com/vault), a cloud based password management solution; Involved in the entire life cycle management - from conceptualization, development, marketing, revenue to maturity.-- Built and lead a team of rock stars in various streams - engineering, quality assurance, usability, marketing, presales and technical support.-- Evolved the product from a simple password manager to an enterprise-class solution, rated among the best password managers in the market.

Simultaneously managed all types of marketing efforts for ManageEngine's IT security products, including privileged account management (Password Manager Pro), network security scanner, vulnerability assessment and patch management, network change and configuration management , SSH key and SSL certificate management software. Key responsibilities include:-- Devising and managing all aspects of product marketing — strategy and storytelling, creative and brand, events and communication, to digital and website development.-- Leading and inspiring a team of product marketers, content writers, SEO/SEM analysts, visual/creative designers.-- Developing product positioning, messaging and competitive differentiation. Delivering high quality, product focused marketing material for demand generation.-- Developing content for product website. Creating presentations, white papers, datasheets, eBooks, videos, landing pages, infographics, blog posts and documenting customer successes and key use cases as case studies. -- Maintaining a thorough understanding of the industry dynamics, competitive landscape, markets and IT security issues. -- Studying IT compliance regulations and guidelines (such as PCI-DSS, SOX, HIPAA, EU-GDPR, NERC-CIP, ISO/IEC 27001, NIST etc.) and developing templates in the products to help customers generate audit ready compliance reports.-- Supervising and leading all digital marketing activities, including SEO, PPC, retargeting, affiliate, display ads, social media and email marketing.-- Ensuring prudent and strategic marketing spends for a favourable ROI.-- Training partners and sales teams. -- Authoring press releases, delivering webinars, contributing articles and opinion pieces on IT security and speaking at conferences.-- Attending industry events, communicating with analysts, cyber security researchers, editors, IT security experts and customers and pass on insights to internal teams for enhancing the product and fueling business growth.

Headed the marketing team of ManageEngine's flagship ITSM product ServiceDesk Plus and other solutions in the ITSM suite, with special focus on digital marketing initiatives. Key responsibilities include:- Amplifying the digital footprint of ServiceDesk Plus through content creation, distribution, community building, customer engagement and social media interactions.- Defining the annual Search Engine Optimization (SEO) strategy.- Overseeing all paid search campaigns.- Redefining Search Engine Marketing (SEM) for demand generation; optimizing campaigns for conversion.- Conversion marketing.- Developing and executing high-impact, cross-channel marketing campaigns to increase product usage, adoption.- Defining campaign performance metrics; measuring and monitoring RoI. - Identifying trends and insights and optimizing/aligning spending accordingly.- Growth hacking with digital marketing experiments .