Venkat (Vinni) Bala Email & Phone Number

San Francisco Bay Area, US

San Francisco, CA, US

Dublin, California, US

Palo Alto, California, US

Head of Credit & Operations for Deserve’s consumer lending & platform B2B business. Led a team focused on Credit Product Management, New Product Development, Credit Risk/Analytics, Card Servicing/Collection, Fulfillment/Operations, Authorization Strategies, and Customer Experience supporting new-to-credit segments & the B2B card platform.

Palo Alto, California, US

First executive hire for Series A funded Silicon Valley consumer credit startup. Led go-to-market strategy for the SelfScore branded credit cards, and built credit program & operational framework during the early stages of the company.

San Francisco, California, US

Business Manager for the College & Secured credit card organization, which represents a sizable portion of general purpose new accounts and portfolio. Led team of products managers, aligned with partner LOBs and support teams to offer products and services focused exclusively on the student, credit builder/rebuilder, and non-resident segments.

San Francisco, California, US

Led acquisition strategy for the Early Stage Credit segment, which consists of the College & Secured credit card portfolios.

San Francisco, California, US

Developed efficient and customer focused marketing strategy for Education Financial Services (EFS), which increased overall private student loan balances by 10% versus prior year. Managed invitation-to-apply direct marketing efforts, and pre-qualified acquisition of new private loan customers

New York, New York, US

Managed pre-approved direct mail acquisition, apply by phone, and expansion of CashReturns, Diamond Preferred Rewards, and Dividend products, with a budget of over $10MM, increasing Cash & Rewards competitive market share.

New York, New York, US

Developed and executed cross-product marketing strategy for non-mail acquisition channels such as inserts, magazines, newspaper ROP, and apply by phone. Managed overall channel budget of $25MM.

New York, NY, US

Conducted research on consumer brands using survey results and demographic studies in order to target markets for new and existing artists

Developed and implemented media/marketing plans for direct response accounts which utilized television (DRTV), print, co-ops, newspapers, direct mail, interactive and alternative media, as well as market testing options. Clients included: AT&T (WorldNet, 10-10-345, AT&T Broadband), IBM, Priceline.com, Champion Homes, and various new business.

Mba, Marketing

Ba, English