A reckless switch to a new position to keep developing my strength in pitching rounds. After years in agency, I realize that how much I love to build up crazy creative ideas from my own and make it into the proposal in order to sell for my beloved clients. So that’s the reason why I have changed to become a BTL planner.What I do:+ Research and observe the market, the trend and the TA’s behaviors+ Lead and share strategic or creative approach based on clients’ objectives in brainstorming sessions+ Develop content for proposal of both activation and events+ Deliver art direction and discuss with design team to bring the best output+ Lead in proposal presentation roundMy highlight works:+ Strongbow Chill Phút Dừng mega event+ Huda Long Table Event (Guiness Record) mega event+ 1664 Blanc Channel Activation (On Trade & Off Trade)+ Amway Atmosphere Launching Event+ Bocalex Viên Sủi Vui Xỉu Event+ AEON Mall Decoration and Event

Project Leader:+ Lead and manage team project+ Work with internal team to ensure the flow of project go smoothly by closely catching up and following work progress+ Deploy and manage client brief. Make sure that the project is effectively matching what clients' objective+ Execute at event and trade marketing about Production, Human Resources, Talents....Client Service:+ Work closely with client to understand what their demand and develop the relationship+ Key contact with client from briefing to execution stage of a project + Consult and propose BTL strategic plans for clients+ Quickly solve risks for them to create satisfaction from clients Business Development:+ Develop more clients+ Ensure the good margin in every projectCore industry: FMCG, Food Solution, Black Market, Shopping Mall and Beverage

Research and plan to build the marketing strategies for client. Propose suitable media channel following brand’s objectives. Make proposal to give client presentationExecute by managing Social Media fanpage (Facebook, Instagram); booking media such as SEO, Google adword, online news, OOH... Plan and manage the KPI to report for clientTake responsibility as a project leader to manage and work with internal team and 3rd party (KOL, production house…) for effective outputBrand:Honda, Hi-Kool, iFind, EBIV

Brand: Heineken Vietnam